Anyone can have a website, but it should do a lot more than simply make your company look good. Website designs can determine whether your Calgary business shoots to the top or sinks to the bottom of your list of competitors.
For your business to rise above the rest, no simple ten top tips will do, so we’re turning it up to eleven with these successful online marketing strategies that will engage your audience and keep them coming back for more.
1. Understand your audience
You know what your company has to offer better than anyone else. Think about what you’re selling and decide who would be most interested. Are they young? Old? Men? Women? How much money do they have to spend? Once you know who you’re talking to and speaking their language at the same time, provide useful content to draw them in. It’s what inbound marketing is all about.
2. Set measurable goals
What do you hope to gain from your online marketing campaign? Are you hoping to see more sales and profit, or are you more interested in building brand awareness? Your goals should be measurable and specific, or you’ll never really how much farther you have to go. A/B testing different strategies can help you refine your website design, Calgary to meet your marketing goals. Discover the power of A/B testing in our Resource Centre.
3. Budget for results
Online marketing is very cost effective and makes it possible to get more leads while spending less. Many platforms are available at little or no charge, but that doesn’t mean you should rely entirely on free services. When you commit to a well-developed inbound marketing strategy, your website will attract more customers and generate more leads.
4. Your brand
Decide how you want to be viewed by your customers and work toward that image. Build relationships and learn to anticipate needs. Make your brand unforgettable, and start simply. Use your company name as your website’s domain name. Understanding how to make the most of best branding practices is a crucial part of great website design in Calgary.
Even the best website will be ineffective if people can’t find it. When someone searches for a product or service you offer, your site should be one of the first results shown. Working with a team of professionals who understand the science of SEO is essential to successful Internet marketing.
With regularly updated, high quality blog posts you can inform your audience about your products and services, and also discuss your role in the local community. Engage customers and earn their trust by showing them how they can expect to be treated by your company. Learn more about how blogging can help your business in our Resource Centre.
7. Be social
The key to social networking is giving people a reason to follow you. Use social networks to keep in touch with your clients and promote blog posts. People won’t follow businesses unless they have a reason. Emphasize Design offers social media services to help you build your presence.
8. Persistence is key
Successful online marketing takes time. It might also take a little research. Connect with others who share your interests and goals and build out from there. The real power of online marketing comes from its ability to always to put the customer first.
9. Be responsive
You know your audience, so be sure to give them what they want. Monitor your social sites and blog every day. Leave no question unanswered, and always strive for positive online communication. Show that you care about what you do and the products you represent, if something does go wrong, you will be able to make conflict an opportunity to make it better.
Thanks to the Internet, the days of doing lunch and shaking hands are fading into the past, but becoming skilled in the art of networking online takes effort. Tools like Twitter and LinkedIn can make it easier for you to connect with customers and learn from others in your field.
11. Feed the need
There are a lot of pieces to this puzzle. Your website design in Calgary is at the center of your efforts, but there’s more to successful online marketing than taking a few simple steps. At Emphasize Design, we follow the rules…to a point, but above all else, we understand that your inbound marketing campaign must represent your what is unique about you and your business.