CEO is the New SEO

If you didn’t see this coming before, you should now:  SEO is dying.  The release of Google Penguin last spring just sped up the process.  Keyword stuffing and paid links are rapidly becoming last year’s strategies, and if your company is still putting time and money into the same old Calgary SEO techniques, your website’s…

Successful Companies Use Content Creation to Drive Consumer Behaviour [Part 2]

Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…

Successful Companies Use Content Creation to Drive Consumer Behaviour [Part 1]

Content creation is a critical element of successful online marketing campaigns. New content creation is what drives traffic to your site and engages your target audience — without it, your online marketing campaign is doomed to fail. Successful inbound marketing uses content creation to drive consumer behavior. Maybe you just started a business and have…