A call-to-action (CTA) is an essential inbound marketing tool that invites users to take an “action” that then brings them further into the site owner’s marketing fold. Common CTA invitations found on many websites include Requesting a service quote Downloading an industry guide Entering a content Applying for transaction The reason CTAs are important is…
Ah, keywords. Causes of much consternation among content developers and SEO experts, keywords are meant to be useful, but often seem to just confuse things. It’s often difficult to conceive of building a website with useful content that is still somewhat dictated by what people search by. When we want to find out some information,…
Your home page is how you greet people to your site, and just like the front door of a house, your home page can invite people to enter, or suggest that they keep moving on. Unwelcoming home pages can happen even if you have the very best of intentions in mind. What turns people “on”…
Social media is now integrally intertwined with business. CEOs of major Calgary companies that were once comfortably ensconced in glass towers away from the hoi polloi are now finding themselves counting characters for their Tweets, “Liking” Facebook pages and posts and discovering the benefits of LinkedIn for hiring new employees. But as easy as it…
The Emphasize Team has recently started to adopt some of the premises outlined in the book “Start With Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek. A chapter titled Give ‘Em a Cathedral” describes the interesting story of two different stonemasons – each doing the same job, but each for a…