Attention, all you SEO operatives out there! The Panda has risen! Although he appears to be sleeping most of the time, the ubiquitous Google Panda is always thinking. His Search Quality Team (which basically means, those who look for and deal with spam) launched the next generation Penguin webspam (or Spam) algorithm on May 22,…
One of the best things about the Internet is that even it can’t predict how it will be used. The entire beast is the result of constant exchange of information between the user, search engines and website designers (aka programmers), and the results aren’t always expected. In fact, “results” on the Internet have an annoyingly…
Calgary is full of entrepreneurs who make it their business to stay on the cutting edge of their industry. Business people attend seminars and conventions, subscribe to magazines and newsletters and pay employees well to make sure no development comes as a surprise. In the world of website marketing, we watch the Google Panda. The…
In the first half of Emphasize Design’s exploration of effective content elements for websites, we went through several options for engaging items for the user that can also help sell your product and your company. Effective content elements can come in many shapes and sizes, and range from a short and powerful company manifesto to…
Lately in our blogs we’ve been looking at a lot at the very basic nitty-gritty elements of website marketing. We’ve gone through how to choose your inbound specialists, creating effective calls-to-action, SEO tips and avoiding the online faux pas. This week we’ll explore website content marketing requisites that work well for every situation. Website content marketing…