Trends change quickly in the digital world, and sometimes that’s a good thing. But when it comes to web design, a few misguided design choices can be enough to ruin an otherwise valuable website. If your business is like most in the digital age, then you probably make a considerable investment in marketing to your…
Your marketing plays a major role in the success of your business, and that includes more than just the customers it brings to your door. The hidden value in marketing is how it affects the morale of your employees, too. It sets the tone for those crucial early interactions with customers, and guides the way…
Creativity is a funny thing. It’s tough to define, but vital to success in almost any field. It can be found in the most vivid, colorful work of art, and in the most complex, impenetrable mathematical equation. Inspiration, of course, also takes many forms. One person sees an apple falling from a tree, and is…
Do you remember what connecting to the Internet was like in the early days? It wasn’t that long ago, even though it feels that way, that first you had to sit down at your desktop computer or nominally portable laptop, and make sure it was connected to a phone line. Then you had to make…
Succeeding with social media is a big job. Large companies with massive marketing budgets often manage the task by hiring an in-house team to handle their social presence. For small and mid-size businesses, however, bringing on a team of new people solely to handle social is rarely a viable option. That doesn’t mean you’re out…
The primary job of a search engine is to deliver the most accurate, relevant results possible. Deliver the best results, and people are more likely to come back. It’s a deceptively simple concept, but it’s far from easy to execute. The brief history of the Web is full of examples, as most early search engines…
Twitter can be a bit intimidating for new users, even compared to other social sites. There’s so much going on all at once, and it all seems to change at warp-speed. Combine the intimidation factor with the considerable time requirement necessary to build a strong Twitter presence, and it’s natural that some companies are reluctant…
People love to save money. That simple fact will likely be true for as long as people and money exist. Why bring it up now? Well, technology has changed marketing quite a bit in the last ten years or so. With such a wealth of new tools, sometimes it’s easy to overlook the value of…
Hiring new employees is a high-stakes challenge for any business. Even the biggest, most profitable corporations, with huge HR departments and massive resources, swing and miss on their share of hires. So if you want to make the perfect hire for your small or midsize business, you need a quality game-plan. Hiring and training a…
Google has existed for fewer than 20 years, and it’s already changed the world in more ways than you can count. While Google’s size makes it a lightning rod for debate, there are clearly many things that the company gets right. How does such a large company manage to stay on the cutting edge? It’s not…
You’ve likely heard the familiar lament that the increasingly digital nature of our society is making the world an increasingly impersonal place. People do so much of their social interaction online, the theory goes, that they’re forgetting how “real” socialization works. The truth is that new technology has always changed the way we interact, but…
Content creators and web designers these days are faced with a number of contradictory goals and directions. On the one hand, only a few years ago the main concerns for excellent presence on the web were numerous, tenuous and oddly interchangeable. Google is by far the largest Internet force, with a search engine that the…
Are you feeling pulled in too many directions? Stretched too thin? Have you found yourself thinking there just aren’t enough hours in your day to get everything done? There’s no escaping the fact that we lead busy lives, but busy does not have to mean over-committed and chaotic. Saying yes to every request from your…
For even the most experienced online shoppers, buying from a website can be challenging. Unlike a store located in physical space, there’s no way to touch and feel a product and make sure it’s a good fit for their needs. It’s a big hassle to end up with the wrong product and have to return…
Take a quick look at your favourite social media site, and you’ll see just how much people love images. From cute kittens to catchy quotes over a pretty background, they are everywhere. And we pay attention to them. They aren’t just a way to break up the text on a page. When used wisely, the images on…
We all know how important photos, infographics, and other visual content can be to a website. They help catch our attention, make us interested in products, and encapsulate key facts in ways that words alone can’t. Learn how to use images wisely as part of your website design for your Calgary company to reduce risk and…