One of the things I do at Emphasize is to keep track of the latest trends in search engine optimization (SEO) and what any changes mean for our clients. Along with great content, streamlined sites and an excellent user experience, something that has become more and more important over the last couple years is what…
There are lots of ways to choose to market your business online, but your website is the most integral part of your success. It’s the place where all of your online marketing tactics converge in one place, from your social media involvement to search engine optimization efforts. It’s also the first place most customers turn when…
What makes a good sales pitch? It’s a more complicated question than it seems, because there’s no one way to do it right. The pitch that works for you might fall flat in the hands of someone else. There are, however, quite a few ways to get it wrong. That’s the downside. The upside is…
There’s no doubt that online marketing is a powerful tool to grow your business, but the process isn’t automatic. To get it right, you need to pick a marketing team that understands your vision, and has the skills to achieve your goals. When we’re looking to identify new marketing talent, there are always a few…
Given the visual and technological bang you get from a dynamic website, online marketing may seem expensive, but marketing your Calgary business in the digital world is really quite affordable. Small and mid-size businesses now have access to the same production value and quality that used to be reserved only for big corporations. The key to…
There are many good reasons to update your website, from keeping up with the latest mobile devices to ensuring the best possible user experience for your customers. Updating your website is a constant process, and small improvements really add up over time. However, there are also times when a full redesign is necessary, whether due to…
What do a Panda, a Penguin, and a SnackPack have in common? Aside from being irresistibly cute, they’re all names of updates to Google’s search algorithms. Google is by far the most popular search engine, holding a massive 66 percent market share. Understanding the impact of Google updates will help your Calgary business thrive online, and SnackPack is the…
Analytics isn’t a new concept, but detailed statistical analysis used to be reserved only for the largest businesses. The concept has gained popular appeal in recent years because today’s technology means that small and mid-size Alberta businesses can now harness the power of analytics. It can be an intimidating topic for business owners who aren’t…
Trends change quickly online, and deciding when to update your website to keep up with the latest standards can be a real challenge. You want your site to look and feel fresh, and usually the most important updates relate to function. The machines that we use to access the Internet have become more powerful and…
Striking the right balance with your email marketing is vital to the success of your online marketing in Calgary. Your prospects are naturally wary of spam messages, so offering real value is a must. It’s equally important to make sure your messages don’t look like spam. People will be much more likely to open your email marketing…
Web design is important, for both aesthetic and bottom-line reasons. Your website is the digital face of your business, and in many cases it will be more familiar to your customers than the physical location of your business. Whether you use your website to sell products or services directly through eCommerce, or primarily as a marketing tool,…
Usability is one of the key elements required for successful website design. You’re likely familiar with the concept, even if the term itself is new to you. The basic idea of usability is that products or services need to be easy to learn about and operate if you expect people to adopt them into their…
Online trends are in a constant state of flux, and web design is no exception. Dig up a website that hasn’t been changed since the early 2000s, and you might as well be visiting a page from another planet. Constant advances in technology mean that websites need to stay current, in order to maintain their value.…
This is the scenario: your investment in creative online marketing and commitment to quality customer service have paid off. A prospective customer, who knew little about your company just a few short weeks ago, has encountered your online marketing, visited your eCommerce pages, spent some time browsing, and loaded up their shopping cart with your excellent…
Clean, clear navigation is vital to successful website design. You can have the best content, advertising, and page design in your industry, but it’s of little use if your site visitors don’t know how to find it. With well-planned navigation, your customers will be able to move through your site seamlessly, without stumbling over discouraging…
Writing is one of those tasks that looks much easier from a distance. There are blogs everywhere, so that means there are bloggers everywhere, too. Nearly every business has a website, and most of those sites are packed with content. How hard could content development be, when everyone is doing it? The answer to that…