Analytics isn’t a new concept, but detailed statistical analysis used to be reserved only for the largest businesses. The concept has gained popular appeal in recent years because today’s technology means that small and mid-size Alberta businesses can now harness the power of analytics. It can be an intimidating topic for business owners who aren’t…
Trends change quickly online, and deciding when to update your website to keep up with the latest standards can be a real challenge. You want your site to look and feel fresh, and usually the most important updates relate to function. The machines that we use to access the Internet have become more powerful and…
Striking the right balance with your email marketing is vital to the success of your online marketing in Calgary. Your prospects are naturally wary of spam messages, so offering real value is a must. It’s equally important to make sure your messages don’t look like spam. People will be much more likely to open your email marketing…
Web design is important, for both aesthetic and bottom-line reasons. Your website is the digital face of your business, and in many cases it will be more familiar to your customers than the physical location of your business. Whether you use your website to sell products or services directly through eCommerce, or primarily as a marketing tool,…