Your website is the digital face of your business. Potential customers form impressions of your business based on the quality of your website, just as they’d analyze your brick-and-mortar location when visiting it for the first time. If you want that impression to be positive, you need to update your site regularly. Broken links and…
Compelling content is an excellent marketing tool, but it can only reach its potential if your readers know where to find it. Newspaper readers will likely be familiar with the “above the fold” concept. If you look at a broadsheet-style newspaper on a store shelf, it will be folded in half. The portion of the…
The frequently asked questions (FAQs) page has long been a popular website feature, going back to the days before Google, Facebook, and smartphones even existed. Given how quickly digital trends change, it’s remarkable that FAQs still hold such a prominent place on the web. That staying power exists because FAQs provide excellent utility, in a format…
Content marketing is extremely popular these days, and for good reason. Readers receive valuable information, while website design specialists and site owners get the marketing and relationship-building benefits that come with being a trusted source. It’s a win-win proposition, but the popularity of content marketing does come with one potential downside. When everybody has a blog, how do…
Hacking has been around since the earliest days of computers, but it’s really rocketed into the public consciousness over the last few years. Hackers often target the largest banking and entertainment institutions, exploiting website design to steal money directly or come away with sensitive personal information on millions of customers. The biggest attacks steal the headlines, but hacking…
Who are you trying to reach with your marketing? It’s a big question, and knowing your audience is about much more than looking at simple target demographics. No matter the size of your Calgary business, you have the resources to conduct meaningful, valuable market research. That sounds great, of course, but the big question is how?…
Looking for a way to breathe fresh life into your website, or draw attention to an important feature? Animations might be just the solution you need. If you’ve been around the Web for a while, you can probably remember the terrible animations of the dial-up days. Those aren’t the sort we’re talking about here. Thanks…
The fundamentals of content marketing and journalism are quite similar. You want to write simply, but with clarity. You avoid complex sentence structure in favour of straightforward syntax. You try to keep “million dollar” words to a minimum, and use language that a broad base of readers can understand without consulting a dictionary. These are…
It would be easy to brush aside the frequently asked questions (FAQs) page as a relic from the early years of the Internet, right next to dial-up modems and unsolicited free-trial discs. It would also be a big mistake. Used correctly, a FAQ can still offer tremendous value to you and your customers, even in this era of…
Building your Calgary business a great website requires attention to detail, and your site’s navigation bar is one of the most important design details to get right. Without sensible, straightforward navigation, you risk your great content going unread, and your excellent e-commerce offerings collecting dust. Ignoring navigation is like building a highway without roadsigns (or 4G connections). People might…
Choosing the right pages to include is one of the most important decisions you’ll make while building a website for your business. The exact pages you choose will depend upon your goals and the unique nature of your business, but there are also some standard inclusions that fit nearly any type of website. The trick…
Linking has been an important part of web design and digital marketing, pretty much from the start. A well-placed link to a quality source is a welcome sight for your site visitors. It’s a way to build credibility, connect with other sites, increase the reach of your content, and deliver maximum value to your readers.…
Reading is generally taught in a very specific way. You read from right to left, moving from the top of the page to the bottom. We learn this basic, fundamental method at such a young age that few of us question it. It’s simply the way things are, whether you’re reading a history textbook or…
Have you ever landed on a website that’s just a little off? You might not be able to put your finger on the exact reason, but something is keeping you from using the site effectively. Maybe it’s difficult to navigate, or a key feature isn’t functioning correctly. It could be that pages are slow to load,…