We’re about to head into a new year, and all of us at Emphasize want to say thanks for trusting us with your business and wish you a safe, happy and healthy holiday. I am personally looking forward to seeing what another year will bring! I like to take advantage of the turning of a…
I meet a lot of new clients every year. My first job is to convince them that Emphasize Design is the Calgary website design company they should hire to create their online marketing campaigns. With nearly ten years in the business and tons of good stuff in our portfolio to show off, I’m proud to…
As Emphasize Design’s content development specialist, it’s my job to help clients create informative, well-written and brand-friendly websites. I love working with people to learn about their Calgary business, discover what makes it special and then convey that effectively to site browsers. As satisfying as that is, however, it’s even more satisfying when a client…
Even though my specialty is inbound marketing and bringing you the best ROI for your Calgary business’s promotion, even I can admit that it is far more difficult to earn a new customer than to keep an old one. That’s why building and retaining customer loyalty is one of the most important parts of owning…
As Emphasize’s creative manager, I am in charge of conceptualizing your web design ideas into reality. I build websites, which means I am online for a living. And I also work from home. So, not only do I have to avoid online distractions like social media, the never-ending news cycle, and my email, I also…
Before I go into the benefits of inbound marketing for getting the most out of your return on investment (ROI), first here’s a reminder of what outbound marketing is. The most classic example is the old-fashioned vacuum cleaner salesperson. At one time it wasn’t so weird to have your doorbell rang by a stranger selling…
When I embark on a content development project for a new website, first I ask a lot of questions about the type of business, what they do for their clients, the type of tone they would like to use to portray themselves, what their brand identity is, and what sort of materials they may have…
As Emphasize Design’s inbound marketing specialist I encourage our clients to make the most of their website. Rather than a static few pages that are basically just large Yellow Pages ad, we can include a number of content elements that encourage interaction with your site, and hopefully, your products or services. Downloadable whitepapers, well-used calls-to-action…
We’ve all gone “down the online rabbit hole” more than a few times. While scanning articles online, trying to get some mundane task or another done, we’ll think, “Hey, maybe I’ll just check Twitter real quick.” Or, “Let’s see what’s in the news.” “How is ***insert sports team name here*** doing in the standings, anyway?”…
A regular request when I embark on site builds for our clients is an ecommerce section where business can sell their wares online. And why wouldn’t you? Your website operates 24 hours a day, when you and your employees simply can’t. At Emphasize Design of Calgary, we provide website design services that specialize in creating…
Your business’s brand is more than just your name and logo. It’s also the feeling people get when they experience your product. Your brand should convey what they need to know about you and your business, express what should be expected in a customer relationship with you and also be flexible enough to be able…
I have used the Nielson Norman Group’s (NNG) publications for many years to help guide me in online content creation and web design. As user experience experts since the ‘90s, the folks that pretty much invented the well-known methods we use today for measuring effective websites, their opinion weighs a lot. NNG has long touted…
Getting started with a new website feels like a big job, even for us! At Emphasize Design, each member of our team focuses on a different aspect of website design and marketing. We keep the process efficient by taking it step by step, and making sure all of the necessary building blocks are in place.…
The perks of entrepreneurship are many, but so are the challenges. A good business idea is a starting point, but it takes time, energy, and investment to turn that idea into a successful, sustainable business. The good news is that you will find plenty of help available, from both the Alberta government and other small…
There is so much advice on how to write a great social media post that it can be easy to get overwhelmed, especially if you’re just getting started. I’ve had the benefit of hands-on experience while running our ED social accounts for years, and working with our web design team. That experience has allowed me…
Website security is critical for any business that wants to protect the personal data of its customers, and make a positive impression online. Cybercrime is a real risk for every type of business, whether you sell products/services online or your website is more focused on content, social media, and informational resources for your customers. The…