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Yearly Archives: 2019

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  2. 2019

Combine the Elements of Integrated Online Marketing for Success

How to Grow From a Startup to the Mid-Size Company You Imagine

Online MarketingBy JoelDecember 6, 2019Leave a comment

The start-up business culture in Calgary is thriving. There are dozens of companies being launched each and every week, helped along by the city’s venture capitalists and angel investors and fueled by passion, drive, and just plain good ideas. We applaud anyone with the courage and fortitude necessary to basically forego job security for as…

How to Get Better at Meeting the Dreaded Deadline

How to Get Better at Meeting the Dreaded Deadline

ContentBy MichelleNovember 15, 2019Leave a comment

I find meeting deadlines to be very easy to do. This is because I often push them back. It’s a terrible habit and one I am working to rectify. As an online content writer, it is very rare for me to miss a deadline a client has put forward for an article, but I have…

What Your Brand Says and Does for Your Business

Questions to Ask Yourself Before Embarking on Your Logo Design

Web DesignBy MichaelNovember 1, 2019Leave a comment

You’ve done it. You’ve taken the leap to start your own small business, putting your passion to work for you. I know exactly the kind of leap of faith it takes to leave behind the consistency of a regular paycheque, plus benefits (if you were lucky), and make a go of it on your own,…

Joel’s Top Five Tactics for Good SEO Results

How to Convert Your Online Leads Into Sales

Online MarketingBy JoelOctober 4, 2019Leave a comment

In Calgary’s tough economy these days, small businesses are having to become more and more creative, and more and more clever, at capturing online interest and turning those people into dedicated, long-term customers. And that’s exactly where we come in. At Emphasize Design, we stay ahead of the trends and are consistently researching, working, and…

Your Logo Design is Pivotal for Positive Brand Identity

Build Your Brand by Becoming a Thought Leader

Online MarketingBy JoelSeptember 20, 2019Leave a comment

A brand is a business’s personality, and we all tend to hang out with the ones we like best. But let’s face it, we’re probably not going to go listen to a bunch of people from McDonald’s talk about how they managed to get where they are. We would (at least I would), go and…

Don't Be a Copycat! Original Content Gets Online Points

Think Like a Journalist to Develop Your Website’s Content

ContentBy MichelleSeptember 6, 2019Leave a comment

I have been developing content for websites for nearly 15 years now, and I’m proud to have been able to weather the many developments in the field. Changes range from learning to write for a fully mobile web audience (when I started, data on phones was a luxury only the wealthy could afford, and tablets…

work life balance

Tips for Creating a Work-Life Balance for Small Business Owners

Web DesignBy MichaelAugust 23, 2019Leave a comment

For small business owners, a work/life balance is hard to achieve. Managing both a staff and your company is a 24-hour, seven-days-a-week occupation. It’s hard to not think that you need to be in touch with your employees at all times, and that you have to be constantly on top of absolutely everything happening at…

What Customer Service Attributes are Important to Today’s Consumers?

What Customer Service Attributes are Important to Today’s Consumers?

Online MarketingBy JoelAugust 9, 2019Leave a comment

Back in the day when we actually had to leave our homes to buy stuff, customer service looked a whole lot different. We (obviously) dealt with real people a lot more often. When we entered stores, we actually wanted – and expected – to be helped, and relied mainly on the expertise of the salesperson…

How Important is Blogging for Your Website?

Common Blogging Mistakes That Will Lose Your Readers Fast

ContentBy MichelleJuly 23, 2019Leave a comment

Writing a good blog is difficult. This I know, because I’ve been doing it for many years now. But part of the reason why I love doing it is because it’s hard. Because it’s challenging. And because it really, really makes a difference. Blogging for business still matters, which is great because that means I…

Glossary of Need-to-Know Website Design Terms: Part 1

Glossary of Need-to-Know Website Design Terms: Part 2

Web DesignBy MichaelJuly 4, 2019Leave a comment

For our last blog post I went through a number of website design terms that are very helpful to know and understand if you are embarking on a site build or refresh. As a website designer I am very comfortable with the sometimes complicated vernacular that describes what I do. But I am well aware…

Glossary of Need-to-Know Website Design Terms: Part 1

Glossary of Need-to-Know Website Design Terms: Part 1

Web DesignBy MichaelJune 21, 2019Leave a comment

Every job comes with a whole lot of jargon, and website design comes with more than most. As a website designer for more than 15 years, I’ve seen many trends come and go, and trust me, it’s even hard for me to keep up with the constant changes in vernacular. When we discuss your website…

Writing a Great Social Media Post That Will Get Shared

How Not to Do Social Media for Your Business

Online MarketingBy JoelJune 7, 2019Leave a comment

Social media is an amazing business tool that can help create a community of like-minded folks who can provide advice and support to each other. As I run the social media channels for our clients who request the service, I get to share the news and updates coming from both the business and overarching industry…

Five Steps For Tightening Up Your Internet Marketing Techniques for 2018

Warm Up Customers for Better Lead Generation

Online MarketingBy JoelMay 16, 2019Leave a comment

Online lead generation is what we do at Emphasize. The marketing side of the web design business is my specialty, and I have been helping companies find new customers on the web for more than ten years now. There is a misconception out there that all you need to do to create interest in your…

Website Photography Tips to Help Your Site Look Amazing

Website Photography Tips to Help Your Site Look Amazing

ContentBy MichelleMay 3, 2019Leave a comment

As Emphasize Design’s content developer, my main job is to help set up your site structure and create the content for your pages as needed. I work mainly with words, and am skilled at providing the correct meta data needed in order to optimize for SEO, otherwise known as good search engine results. Mike, our…

How to Conduct a Usability Test: Making Sure Your Site Works

What are the Different Types of Ecommerce Shoppers?

Web DesignBy MichaelApril 18, 2019Leave a comment

Among the many website design services we provide at Emphasize is the addition of ecommerce abilities. There are numerous benefits to including ecommerce on your site, the most obvious being that an online store helps you sell your products all day, every day. Other ways an ecommerce site can help your business include: Ecommerce shoppers…

7 Emphasize Design Tips for Creating Great Website Content

Website Content Creation is a Skill That Needs to be Practised

ContentBy MichelleApril 4, 2019Leave a comment

After writing for websites for more than 15 years, there’s one thing I know. And that is that good website content creation takes constant practice and cultivation of skills. I look at writing as a lot like a sport. If you don’t keep at it consistently you’re going to lose the abilities you developed pretty…

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