Calgary’s enigmatic mayor, Naheed Nenshi, has proven himself to be one of this city’s greatest communicators, and he’s not just a face in front of a television camera. His feedback and advice, plus communication from the mayor’s office were relayed to the public via social media and official websites consistently during the devastating flood of July 2013, and assisted the city in reacting admirably to the circumstances. To further explore how social media played an integral part in keeping the citizens of this city safe, visit Why is Social Media So Important to My Calgary Business? We take a look at the effectiveness of Mayor Nenshi’s online campaigns, including statistics on just how fast and how much information was transmitted during that time.
Small businesses looking to gain an edge on their competition can find inspiration and example in Calgary’s leader. Website design that makes communication and interactivity its top priorities indicates just how serious (and proud) you are about what you do and the products you represent. Nobody wants to talk about something they don’t like! Incorporating social media, blogging and applicable content, and aiming to leave no question unanswered, will draw leads to your website because of your obvious confidence in your business.
Tips For Being A Smooth Communicator
Speak Naturally: The content on your website should read naturally, and should avoid being overly formal. Aside from the fact that not many people will read something that is dry and boring from beginning to end, it’s more than passé to assume that your reader is completely ignorant about your business. Generally, people do a fair amount of online research before looking for a specific product, so don’t be afraid to provide the most important details right up front.
Also, if you have a blog or other feature that you can assign a human face to, it’s always a good idea to provide a picture and some information about the writer. It assists greatly in building authority if users can associate words with an actual person. And having a real person that can be seen as the official “contact” for your company is also beneficial for those uncomfortable times when a client or customer chooses to go vociferously public with their negative views about your service or product. Instead of responding with an anonymous “we”, have your company’s online representative reply directly with some sort of solution or positive reaction.
Find more on how to respond to online critics with Don’t Let A Bad Review On Yelp Ruin Your Reputation.
Keep Calm and Carry On
Inviting conversation with those who visit your website or find you through social media networks will open up myriads of new channels for communication. But when that communication gets personal, it’s hard not to react. If you are the social media or blog comment administrator of your company, it’s pretty easy to have your feathers ruffled by something particularly nasty someone has chosen to post to your pages…especially if you think it’s not true!
No matter how mean, nevertheless, it’s up to you to be the bigger person and avoid an online scrap. Someone who is particularly irritated is not likely to be appeased by a simple explanation, and so this is when you should try to move the conversation into a more private space. Invite the disappointed customer to contact you directly, or try to reach out to them yourself, if possible, and make it clear that their experience is not at all what you strive for as a company.
Calgary Website Design For The Modern Day
There are practically countless ways to communicate these days, with cellphones, texting, messaging, email and video chats likely being just a small representation of the complete population. With the technology behind these gadgets and developments still being relatively new, it can sometimes seem to be larger than humanity itself. The trick it to remember, though, that there would be no computers without human operators telling them what to do.
