I have a website! How do I get people to it?
Attracting Quality Visitors
You don’t just want the odd visitor to your website. You want people who are specifically looking for your type of business to find you online quickly and easily so you can present your product or service and hopefully make a sale. In other words, you want “quality leads” as visitors – people who are genuinely interested in what you are offering.
Consumers are researching products thoroughly before choosing to make a purchase, and you need to make sure they are getting what they’re looking for. To begin to attract the kind of customer you want it’s essential to market your business wisely. Understand the choices you have —especially when it comes to inbound marketing.
Emphasize Design of Calgary incorporates the following strategies into each of our custom inbound marketing packages.
- Brand Reputation Management
- Pay-Per-Click Advertising
- Search Engine Optimization
- Social Media Marketing
Inbound marketing allows you to cut through the noise and target a core audience by offering them useful content that will draw them in and encourage them to learn more about your business’ products and services. It brings the qualified prospects to you. Technology made outbound marketing less effective, but inbound marketing relies on it. A successful inbound campaign requires a responsive, well-designed website, social media engagement and effective brand reputation management.