Pay-Per-Click Advertising (PPC) - Emphasize Design Calgary

You're probably already familiar with pay-per-click (PPC) advertising, even if you don't realize it just yet. When you conduct a search on Google, you actually get two sets of results. Organic results are ordered by search algorithms, and populate most of the page. Paid results appear at the very top of the first page, in the right sidebar and other clever locales. Those areas are some of the most prized real estate online, and pay-per-click advertising is the perfect way to put the name of your Calgary business on the marquee.

Emphasize Design offers pay-per-click advertising services for Calgary businesses as part of our website design packages. Search engine optimization (SEO) is a great way to rank well in organic results, but applying SEO processes properly takes time. Pay-per-click advertising allows you to appear at the front of the line, and show up in the places where new customers are most likely to be looking for you. For many businesses, a mix of PPC advertising and SEO is the best path to improved visibility.

How Does PPC Advertising Work?

PPC shares some similarities with traditional advertising, but only a few. You still pay a fee to purchase ad space, but you get much better tools for reaching a targeted audience. PPC works by charging a client each time someone clicks on their ad. You can choose to budget as much or as little as you like per day, and once your budget is depleted, your ads will be removed until the following day. For example, your company could budget $2 a day for 20 ads at 10 cents each, or $20 a day for 40 ads at 50 cents each. Once each has been clicked the set amount of times, they will disappear until the next day.

Websites using PPC are constantly being represented on the web. Ads will immediately pop up when a search matches one of your keywords or the content on your site. From there, the user is just one click away from your site.

The cost of ads varies depending on the size of the ad, where it’s placed on the page, and various other factors such as probability of results and competitiveness of the market.

PPC also allows you to improve your advertising overtime. By reviewing your analytics, you will learn what’s working, what’s not, and what you can change to generate better performance in the future.

There are many PPC networks, and it’s worth trying your options until you find the right fit. However, there’s no question that Google AdSense remains the king of the PPC playground. It already works for millions of advertisers, which means it can deliver high quality, relevant clicks for you, too.

Is PPC Right For Your Business?

At Calgary’s Emphasize Design we use PPC as part of our inbound marketing campaigns for several of our clients. It is a great strategy to increase overall visits to your site. PPC will expose your brand and your message to new potential customers quickly while also opening your business up to a side of the market that uses Google differently.

Financially, PPC will be a fit for most businesses because it’s easy to customize. You can do as much or as little PPC advertising as you want, and your cost will not exceed your daily limit. While most Calgary businesses will find PPC useful from a marketing perspective, it’s especially valuable for new websites, product launches and marketing campaigns. If you want to get eyes on your site quickly and legitimately, PPC is tough to beat.

The challenge with PPC is that planning a campaign can be quite a complex, time-consuming task for a small business. That’s where we come in. Emphasize Design covers all aspects of online marketing for your Calgary business, from web design to PPC advertising. We’ll work with you to create PPC campaigns that deliver excellent results, and ensure that you get maximum return on your marketing budget.