Brand Reputation Management - Emphasize Design Calgary

Every day, potential customers form impressions about your business based on what they learn online. They read reviews on Yelp, check your social media channels to see how you interact with customers, and dig through the content that you share. Your brand's reputation is the sum of all those impressions, and how you present your brand makes a major impact in how customers perceive your business. Even everyday items, like your logo, play an important role in shaping that perception.

It’s a lot to manage, and we can help. Managing your brand’s reputation requires responsiveness, first and foremost. When a customer writes a review or leaves a social media comment – positive, negative, or in between – it’s vital that you respond professionally. A thoughtful response to a negative review or comment ultimately works in your favour, as other potential customers will take note of your professionalism when they read the exchange.

Emphasize Design of Calgary offers the brand reputation management services you need to ensure that your brand makes the right impression, every time. Everything we do, from web design to social media management and Internet marketing, is designed to present your Calgary business in the best possible light. We make sure that no question or comment about your brand goes unanswered, in the places potential customers go to learn about your business.

The Core Concepts of Building and Managing Your Brand

Managing your brand is a complex process, because there are so many factors that influence how people perceive your business. Each communication channel, interaction, and advertisement requires its own approach, but there are a few key brand-building ideas that will help you in every situation. Here are two of the most important, with a little help from this post by Jeanne Hopkins of Hubspot.

Brand Identity – Chances are, you aren’t the only company delivering the product or service that you offer. Determine what your brand does best and embrace it. Find one or two things that set your product or business apart from the others and emphasize them. Being unique isn’t something to shy away from – it’s something to celebrate!
Emphasize Quality Over Quantity – Attracting a large number of customers who won’t then interact with your company online isn’t nearly as effective as growing your brand with a smaller, dedicated group who consistently network with your site. Think about what your customers value and use that to engage them in meaningful discussions about your product.

Brand Reputation Management Services from Emphasize Design

We take your brand’s reputation into account with everything we do for your business, and we offer a number of services tailored specifically toward managing your brand. Whether you need a logo design, a fresh look for your website, or someone to manage all of your online interactions, Emphasize Design has you covered. Building a memorable brand starts with a great plan, and a commitment to maintaining quality over time.

Logos are memorable because they generate a response, and the colours you choose say more than you might expect about your business. Customers associate colours and images with their experiences.
By selecting the right colours, images, and even fonts for your logo, you have a much better chance of making a positive, lasting impression on those who encounter it. Considering how often your logo will appear on social media and other online outlets, getting it right is worth the effort. Some logos are simply too powerful to forget.
Bad reviews happen to good businesses, and handling negative reviews with courtesy actually presents a great opportunity to show off your customer service. You’ll also get plenty of positive reviews, and it’s important to respond to those, too! We monitor all the hot spots to find the latest reviews of your business, and respond to them in a way that builds your brand.
Social media is a huge part of managing your brand. Customers are watching to see what you share, how often you interact, and how well you respond to criticism. Managing your brand effectively requires an active social presence, with a focus on real interaction with your connections. When a customer sees that you’re friendly and responsive on social, they’ll be more likely to engage your brand in the future.

Have questions about how to manage your brand? Need a reputation management service that isn’t listed on this page? Contact the friendly, professional team at Emphasize Design to learn all you need to know about what we have to offer. We can help you build a powerful brand from the ground up, or update your current branding to better reflect the quality of your business. With so many people researching businesses online, there’s never been a better time to build a memorable brand.