What is Search Engine Optimization?
Search results are ranked by complex algorithms, which are constantly being updated and revised. In order to score well, it’s important that search engines are able to crawl and index your site correctly. The goal is to provide search users with the most relevant, valuable results possible. SEO starts with understanding what search operators look for in a quality website. With that knowledge, we shape your site so that it ranks well in search results, while also delivering excellent value to your site visitors.
SEO is about far more than just finding the right keywords. In order to perform well online, you need to employ website design attributes that attract clients, answer their questions right away, and participate often with your online community through consistent content development and social media.
There’s no getting around the fact that Google is the major player in the search engine world. It has by far the largest market share, so small changes in Google’s algorithms can make a big difference in the performance of your website.
Why do you Need SEO Services?
Your website is the digital hub of your business and your best marketing tool, even if you don’t use it to sell products directly. Your site can deliver great value to your customers, but only if people know where to find it!
The truth is that most people don’t look past the first page of results when they search online. In fact, they often don’t even look beyond the first few results on the first page. The top of the first page of search results is prime real estate, and SEO is the best way to make sure that your business lands at the top, instead of the competition.
SEO is important for your mobile site, too! Consider that transit use in Calgary is well over 100 million rides per year, and that each four-car C-Train can carry up to 800 people. All those people browsing through their cell phones and tablets for several minutes a day means anyone interested in boosting their overall SEO results should consider a responsive site. Every website designed by Emphasize is responsive on all devices.
Every element on your website matters to search engines, including the images and videos you post. By properly tagging your images and videos, you can add an extra layer of optimization to your site that will also enhance the user’s experience.
Search engines are putting a concerted effort into supplementing the web experience with different types of content (blogs, whitepapers and FAQs pages are just a few), which is great for the user, but requires the traditional web page owner to learn how to optimize all types. We’ll help you develop excellent content through various channels, and optimize it all so that visitors can find it easily.
SEO isn’t just about the things that you can see. There’s also plenty going on behind the scenes! Although the words on your pages are more important than ever, the overall structure of your website remains pivotal. Domains, subdomains, and subdirectories are ways to identify yourself online, stay organized, and let search engines know how you want your pages to be viewed.
Calgary Search Engine Optimization
SEO is one of the core concepts that drives successful online marketing, and the team at Emphasize Design are SEO experts. Our inbound marketing integrates SEO seamlessly, so that you always get high search results and great content for your website.
Visibility is vital to the success of your Calgary business, and there’s no better place to be seen than the top of search engine results.