Social Media Marketing - Emphasize Design Calgary

Social media is everywhere, and it plays a huge role in how customers perceive your business. Even if you're not active on social media personally, it's important for your Calgary business to maintain a presence. Customers visit social media to learn more about the options out there, gauge customers interaction, and talk to one another about their experiences. Most importantly, they use it to engage businesses that they are interested in purchasing from in the future.

Effort is the real key to succeeding on social media, and there aren’t any shortcuts. Maintaining an active presence requires monitoring, regular interaction, and a genuine commitment to being part of the online community. The benefits are more than worth the effort, but finding the time for Internet marketing can be difficult when you’re busy running your Calgary business. That’s where we come in.

The team at Emphasize Design has the experience and skills necessary to create an excellent social presence for your business. Our social media management services ensure that every interaction receives a professional response. We also offer social media marketing, to spread the word about your Calgary business far and wide. Whether you just need a bit of help getting set up, or you’re looking for professional management of the entire social media process, we’ve got you covered.

Why Does My Business Need Social Media?

This is a common question, and completely understandable. Though it feels like it’s been around forever, social media is still a relatively new phenomenon compared to other marketing channels. The short answer is that you want to promote your business in places where you can reach the most potential customers, and the popularity of social media makes it the best place to reach a large, diverse audience. Maintaining a presence allows you to shape the narrative around your business on your own terms.

All data is courtesy of Hubspot’s handy marketing statistics page, unless otherwise noted:

Looking for better qualified leads? The lead-to-close rate for social leads is 100 percent higher than that of traditional outbound marketing.
As of 2012, 77 percent of B2C businesses reported gaining at least some customers through Facebook. In addition, 43 percent of surveyed businesses have earned a customer on LinkedIn, which is especially popular for B2B marketing.
Studies of Internet users based in the United States indicate that 80 percent of users prefer to connect with brands through Facebook.
According to a 2014 survey by Shareaholic, social sites drove over 31 percent of website traffic in the fourth quarter of 2014.

Social Media Services From Emphasize Design

Social media is a more diverse marketing tool than you might expect at first glance. In addition to the benefits that come with engaging new customers, social media can also help boost the search engine optimization (SEO) of your site, target your advertising more effectively, and share your content with an ever-growing audience. Our social media services are designed to deliver maximum value for your Calgary business, at every step of the process.

Social media is popular in most demographics, and it’s an especially good way to target some of the most desirable groups. Social users tend to be informed, tech-savvy, and open to learning about new businesses online.
Having your content shared through social media is a great way to spread the word about your business, and it’s also good for SEO. Indiscriminate link-farming has long been punished by search algorithms, but legitimate links from quality sites still hold major value.
Making the most of your social presence means becoming a real part of the community. With social media management, we’ll make regular posts to your page, track its performance with analytics, and ensure that every one of your interactions is answered promptly and professionally.
We know the personality types that make social media tick. Do you want to be an informer, an inquirer, or maybe even an entertainer? We’ll help you find the niche that best suits your business, and your target audience.
Everything your business does on social media is connected to marketing in some way, but social also offers some more traditional marketing opportunities. We’ll help you to tap into the engaged, informed audience on social media through targeted advertising and seamless promotion.

In the end, succeeding on social media is all about participation. If you want to get people talking about your Calgary business, you need to post regularly, interact with connections, and share content that people really want to see. The team at Emphasize Design has all the tools to deliver effective social media management, and we always handle interactions with a professional, yet personal touch.