Michelle is a professional writer, editor and online content expert with the mandate of making the stuff on your site’s pages informative and interesting to read. Blogging and consistent content development are imperative for good SEO, and Michelle is capable of creating just about anything out of words.

Successful Companies Use Content Creation to Drive Consumer Behaviour [Part 2]

Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…

Successful Companies Use Content Creation to Drive Consumer Behaviour [Part 1]

Content creation is a critical element of successful online marketing campaigns. New content creation is what drives traffic to your site and engages your target audience — without it, your online marketing campaign is doomed to fail. Successful inbound marketing uses content creation to drive consumer behavior. Maybe you just started a business and have…

How to Make Customer Experience the Heart of Your Internet Marketing Strategy

When thinking about how to build your internet marketing strategy around customer experience, you need to think like your customers so you can better meet – or even anticipate – their interests and needs.  This will allow you to adapt your business and grow it with changing markets.  That sounds logical enough, right?  But what is customer experience really,…

Is Email Marketing Doomed To Fail?

With the growth of social networking, the novelty of email has worn off, and many have come to see it as an old-fashioned form of communication.  The more fashionable venues like Twitter, Facebook, Pinterest and Tumblr, allow users more interaction, with the ability to share their thoughts, pictures and videos.  In the current online marketplace…