In Calgary’s tough economy these days, small businesses are having to become more and more creative, and more and more clever, at capturing online interest and turning those people into dedicated, long-term customers. And that’s exactly where we come in. At Emphasize Design, we stay ahead of the trends and are consistently researching, working, and…
DetailsA brand is a business’s personality, and we all tend to hang out with the ones we like best. But let’s face it, we’re probably not going to go listen to a bunch of people from McDonald’s talk about how they managed to get where they are. We would (at least I would), go and…
DetailsI have been developing content for websites for nearly 15 years now, and I’m proud to have been able to weather the many developments in the field. Changes range from learning to write for a fully mobile web audience (when I started, data on phones was a luxury only the wealthy could afford, and tablets…
DetailsFor small business owners, a work/life balance is hard to achieve. Managing both a staff and your company is a 24-hour, seven-days-a-week occupation. It’s hard to not think that you need to be in touch with your employees at all times, and that you have to be constantly on top of absolutely everything happening at…
DetailsBack in the day when we actually had to leave our homes to buy stuff, customer service looked a whole lot different. We (obviously) dealt with real people a lot more often. When we entered stores, we actually wanted – and expected – to be helped, and relied mainly on the expertise of the salesperson…
DetailsWriting a good blog is difficult. This I know, because I’ve been doing it for many years now. But part of the reason why I love doing it is because it’s hard. Because it’s challenging. And because it really, really makes a difference. Blogging for business still matters, which is great because that means I…
DetailsFor our last blog post I went through a number of website design terms that are very helpful to know and understand if you are embarking on a site build or refresh. As a website designer I am very comfortable with the sometimes complicated vernacular that describes what I do. But I am well aware…
DetailsEvery job comes with a whole lot of jargon, and website design comes with more than most. As a website designer for more than 15 years, I’ve seen many trends come and go, and trust me, it’s even hard for me to keep up with the constant changes in vernacular. When we discuss your website…
DetailsSocial media is an amazing business tool that can help create a community of like-minded folks who can provide advice and support to each other. As I run the social media channels for our clients who request the service, I get to share the news and updates coming from both the business and overarching industry…
DetailsOnline lead generation is what we do at Emphasize. The marketing side of the web design business is my specialty, and I have been helping companies find new customers on the web for more than ten years now. There is a misconception out there that all you need to do to create interest in your…
DetailsAs Emphasize Design’s content developer, my main job is to help set up your site structure and create the content for your pages as needed. I work mainly with words, and am skilled at providing the correct meta data needed in order to optimize for SEO, otherwise known as good search engine results. Mike, our…
DetailsAmong the many website design services we provide at Emphasize is the addition of ecommerce abilities. There are numerous benefits to including ecommerce on your site, the most obvious being that an online store helps you sell your products all day, every day. Other ways an ecommerce site can help your business include: Ecommerce shoppers…
DetailsAfter writing for websites for more than 15 years, there’s one thing I know. And that is that good website content creation takes constant practice and cultivation of skills. I look at writing as a lot like a sport. If you don’t keep at it consistently you’re going to lose the abilities you developed pretty…
DetailsNo matter what you sell, where you sell it, or who you sell it to, your customers care about website security. We all do! The unfortunate reality of this digital age is that we are all potential victims of hackers, and given just how successful they are at getting the information they need for nefarious purposes,…
DetailsSmall businesses are a true economic driver of Alberta. Businesses with 50 employees or less make up a whopping 95% of all the economic activity in this province, according to an article published by AlbertaVenture.com in October 2018. The revenue generated comprises close to 30% of the province’s GDP. Small businesses are creative and nimble,…
DetailsI have been developing online content for many years now, and a big part of my job is blogging for businesses. While writing for our awesome clients, I always keep an eye on how well my blogs are doing for SEO. It’s gratifying to see what a big difference great online content can make in…
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