Embarking on an online marketing campaign or website development project for your Calgary business without a solid understanding of your target audience is basically a lot of wasted effort. To maximize your marketing investment, you not only need to know where you want to sell your product. You want to know who wants to buy…
DetailsAt Emphasize we take pride in treating our clients with the respect they deserve. Customer relationship management is first on our list of priorities, and we take advantage of all the tools at our disposal. Customer relationship management (CRM) programs are super helpful for keeping your lead generation details, contact information and customer preferences together…
DetailsI manage the social media accounts for many of our clients, so I am always looking for ways to increase their profile. But in an ethical way, always. Thankfully, in partnership with my my fellow content producers at Emphasize, I am able to easily provide relevant content with value, essentially practicing good social media behaviour…
DetailsAh, blogging. For about the last ten years, there has been a rigorous and consistent online debate about the necessity of blogging, what blogging is good for, how often you should blog, and who should be doing the blogging. The sources I trust, such as HubSpot and the Neilson Norman Group, continue to support the…
DetailsAs an online marketing specialist I rely a lot on the expertise of reputable names in the business. Among those I turn to often are the Neilson Norman Group and Hubspot. The Neilson Norman Group (aka NN/g) has been around since 1998, and have thoroughly established themselves as the website usability gurus. They have been…
DetailsI love designing websites. It’s both a creative and technical process, which means I get to use all the parts of my brain, and it also means I’m helping some of Calgary’s entrepreneurs reach their business goals. Calgary website design has developed exponentially over the years, and there are more and more options to help…
DetailsA professional blogger and website content creator, I know all to well the perils of the dreaded “writer’s block.” Believe it or not, it can be hard to come up with good ideas to write about consistently! It can be even harder to have them make sense in conjunction to one another. Good SEO tactics…
DetailsWe’re about to head into a new year, and all of us at Emphasize want to say thanks for trusting us with your business and wish you a safe, happy and healthy holiday. I am personally looking forward to seeing what another year will bring! I like to take advantage of the turning of a…
DetailsI meet a lot of new clients every year. My first job is to convince them that Emphasize Design is the Calgary website design company they should hire to create their online marketing campaigns. With nearly ten years in the business and tons of good stuff in our portfolio to show off, I’m proud to…
DetailsAs Emphasize Design’s content development specialist, it’s my job to help clients create informative, well-written and brand-friendly websites. I love working with people to learn about their Calgary business, discover what makes it special and then convey that effectively to site browsers. As satisfying as that is, however, it’s even more satisfying when a client…
DetailsEven though my specialty is inbound marketing and bringing you the best ROI for your Calgary business’s promotion, even I can admit that it is far more difficult to earn a new customer than to keep an old one. That’s why building and retaining customer loyalty is one of the most important parts of owning…
DetailsAs Emphasize’s creative manager, I am in charge of conceptualizing your web design ideas into reality. I build websites, which means I am online for a living. And I also work from home. So, not only do I have to avoid online distractions like social media, the never-ending news cycle, and my email, I also…
DetailsBefore I go into the benefits of inbound marketing for getting the most out of your return on investment (ROI), first here’s a reminder of what outbound marketing is. The most classic example is the old-fashioned vacuum cleaner salesperson. At one time it wasn’t so weird to have your doorbell rang by a stranger selling…
DetailsWhen I embark on a content development project for a new website, first I ask a lot of questions about the type of business, what they do for their clients, the type of tone they would like to use to portray themselves, what their brand identity is, and what sort of materials they may have…
DetailsAs Emphasize Design’s inbound marketing specialist I encourage our clients to make the most of their website. Rather than a static few pages that are basically just large Yellow Pages ad, we can include a number of content elements that encourage interaction with your site, and hopefully, your products or services. Downloadable whitepapers, well-used calls-to-action…
DetailsWe’ve all gone “down the online rabbit hole” more than a few times. While scanning articles online, trying to get some mundane task or another done, we’ll think, “Hey, maybe I’ll just check Twitter real quick.” Or, “Let’s see what’s in the news.” “How is ***insert sports team name here*** doing in the standings, anyway?”…
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