Grammar is hard. I get it. I have more than 20 years under my belt as a writer and editor and there are still certain habits I find myself falling into, still common errors that are very hard to avoid, and still some spelling errors I consistently make. But as hard as grammar is, it’s…
DetailsAt Emphasize we are very lucky to have had several clients over the years who have become friends. Because our online marketing philosophy is collaboration combined with creativity, we work very closely with our clients … in fact, we have been told that our thoughtfulness and approachability are what people like best about working with…
DetailsThere’s a lot to website content development that goes far above and beyond simply putting words on a page. There are keyword density limits, ethical SEO practices, and good website writing habits to adhere to, plus it’s just not all that easy to put together compelling content on subjects that may be complicated, convoluted, and…
DetailsThe question most new site owners ask me is, “How do I get people to my website if they have never heard of me before?” The first answer is build your website thoughtfully, with relevant content development, ethical SEO practises and consistent analysis of analytics and data to keep improving on the honest results earned.…
DetailsAs we at Emphasize Design work with a lot of small companies that are just establishing themselves in their chosen market, a lot of the time the first thing we work on together is your logo design. Your logo is the first step towards your brand identity, and is pivotal for helping to determine not…
DetailsI don’t think of myself as the boss of the Emphasize Design team, but my background is in business and management and my role involves a lot of the same types of principles. I see my main responsibility as motivation, and I am always doing my best to keep pushing us forward so that we…
DetailsA few years ago it was all about Yelp reviews being the most influential on your business’s reputation. But it’s now it’s the almighty Google review. Not only do they trump Yelp reviews for searches, they can also greatly improve your SEO. A good Google review not only reflects well on your business, it’s also…
DetailsIt used to be that one of my most dreaded tasks doing content development for Emphasize was writing a marketing email. It seemed practically impossible to strike the right tone. I want to sound peppy and engaging, but I also want to seem like I know what I’m talking about. I also want to get…
DetailsAnyone who has ever worked in print publications will know there is a constant jockeying between the designers and the writers. Designers want space to be artistic, writers want space for their words. And an 8.5×11-inch piece of paper doesn’t get any bigger, no matter how clever you are. The best thing about the Internet…
DetailsPart of my job as the content creator for Emphasize is to keep on top of how results are being displayed on the Google search page. Optimizing content to show up properly and provide the right sort of information when it’s found is an integral part of the website design services we provide. Major Elements…
DetailsSince the first version of the Penguin update went live in 2012, Google has been especially focused on weeding out Black Hat SEO and rewarding sites that offer valuable content. Google’s penalty algorithms will tag sites using unscrupulous methods of gaining visitors to their sites. One of the elements they have focused on is inbound…
DetailsIn our last blog we went through five ways to improve your SEO results while also improving your website and the user experience at the same time. Thanks to continuous improvements in Google’s algorithm, nothing is more important than good content and smart website design. Your site’s search performance is dependent on its overall quality,…
DetailsAs well as being the website design expert for Emphasize Design of Calgary, I am also responsible for all things SEO. Search engine optimization walks hand in hand with the design and functionality of your website. Intuitive site information architecture, great, easy-to-read, and informative content, combined with attractive, brand-friendly design are just as important for…
DetailsEmbarking on an online marketing campaign or website development project for your Calgary business without a solid understanding of your target audience is basically a lot of wasted effort. To maximize your marketing investment, you not only need to know where you want to sell your product. You want to know who wants to buy…
DetailsAt Emphasize we take pride in treating our clients with the respect they deserve. Customer relationship management is first on our list of priorities, and we take advantage of all the tools at our disposal. Customer relationship management (CRM) programs are super helpful for keeping your lead generation details, contact information and customer preferences together…
DetailsI manage the social media accounts for many of our clients, so I am always looking for ways to increase their profile. But in an ethical way, always. Thankfully, in partnership with my my fellow content producers at Emphasize, I am able to easily provide relevant content with value, essentially practicing good social media behaviour…
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