Back in the day when we actually had to leave our homes to buy stuff, customer service looked a whole lot different. We (obviously) dealt with real people a lot more often. When we entered stores, we actually wanted – and expected – to be helped, and relied mainly on the expertise of the salesperson…
DetailsWriting a good blog is difficult. This I know, because I’ve been doing it for many years now. But part of the reason why I love doing it is because it’s hard. Because it’s challenging. And because it really, really makes a difference. Blogging for business still matters, which is great because that means I…
DetailsFor our last blog post I went through a number of website design terms that are very helpful to know and understand if you are embarking on a site build or refresh. As a website designer I am very comfortable with the sometimes complicated vernacular that describes what I do. But I am well aware…
DetailsEvery job comes with a whole lot of jargon, and website design comes with more than most. As a website designer for more than 15 years, I’ve seen many trends come and go, and trust me, it’s even hard for me to keep up with the constant changes in vernacular. When we discuss your website…
DetailsSocial media is an amazing business tool that can help create a community of like-minded folks who can provide advice and support to each other. As I run the social media channels for our clients who request the service, I get to share the news and updates coming from both the business and overarching industry…
DetailsOnline lead generation is what we do at Emphasize. The marketing side of the web design business is my specialty, and I have been helping companies find new customers on the web for more than ten years now. There is a misconception out there that all you need to do to create interest in your…
DetailsAs Emphasize Design’s content developer, my main job is to help set up your site structure and create the content for your pages as needed. I work mainly with words, and am skilled at providing the correct meta data needed in order to optimize for SEO, otherwise known as good search engine results. Mike, our…
DetailsAmong the many website design services we provide at Emphasize is the addition of ecommerce abilities. There are numerous benefits to including ecommerce on your site, the most obvious being that an online store helps you sell your products all day, every day. Other ways an ecommerce site can help your business include: Ecommerce shoppers…
DetailsAfter writing for websites for more than 15 years, there’s one thing I know. And that is that good website content creation takes constant practice and cultivation of skills. I look at writing as a lot like a sport. If you don’t keep at it consistently you’re going to lose the abilities you developed pretty…
DetailsNo matter what you sell, where you sell it, or who you sell it to, your customers care about website security. We all do! The unfortunate reality of this digital age is that we are all potential victims of hackers, and given just how successful they are at getting the information they need for nefarious purposes,…
DetailsSmall businesses are a true economic driver of Alberta. Businesses with 50 employees or less make up a whopping 95% of all the economic activity in this province, according to an article published by AlbertaVenture.com in October 2018. The revenue generated comprises close to 30% of the province’s GDP. Small businesses are creative and nimble,…
DetailsI have been developing online content for many years now, and a big part of my job is blogging for businesses. While writing for our awesome clients, I always keep an eye on how well my blogs are doing for SEO. It’s gratifying to see what a big difference great online content can make in…
DetailsWhen I’m helping with website content development for a new client I always recommend a comprehensive About Us page. I think they’re very important for every business. It’s always great to be able to read about a store owner, why they started their business and how passionate they are about their products. A good website…
DetailsHappy New Year! As Emphasize Design’s creative lead I do a lot of research into website design trends to make sure I am always ahead of the curve. The internet is always evolving, and users are the ones who dictate what they like and want. It’s challenging, but rewarding, as I know my skills are…
DetailsAfter you’ve had your much-needed (and well-deserved) rest and relaxation for the holidays, it’s time to get back down to business again. When it comes to web design and maintenance, there’s nothing worse than aimlessness. Rather than float into the new year without a solid plan, why not jot down a few goals to keep…
DetailsWe use Google AdWords a fair amount in our business, which is one way we help our clients gain additional attention online. They allow you to display ads for your business on premium search engine real estate offered by Google (at the very top of their primary results page, along the right-hand side, and in…
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