Succeeding with social media is a big job. Large companies with massive marketing budgets often manage the task by hiring an in-house team to handle their social presence. For small and mid-size businesses, however, bringing on a team of new people solely to handle social is rarely a viable option. That doesn’t mean you’re out…
DetailsThe primary job of a search engine is to deliver the most accurate, relevant results possible. Deliver the best results, and people are more likely to come back. It’s a deceptively simple concept, but it’s far from easy to execute. The brief history of the Web is full of examples, as most early search engines…
DetailsTwitter can be a bit intimidating for new users, even compared to other social sites. There’s so much going on all at once, and it all seems to change at warp-speed. Combine the intimidation factor with the considerable time requirement necessary to build a strong Twitter presence, and it’s natural that some companies are reluctant…
DetailsPeople love to save money. That simple fact will likely be true for as long as people and money exist. Why bring it up now? Well, technology has changed marketing quite a bit in the last ten years or so. With such a wealth of new tools, sometimes it’s easy to overlook the value of…
DetailsHiring new employees is a high-stakes challenge for any business. Even the biggest, most profitable corporations, with huge HR departments and massive resources, swing and miss on their share of hires. So if you want to make the perfect hire for your small or midsize business, you need a quality game-plan. Hiring and training a…
DetailsGoogle has existed for fewer than 20 years, and it’s already changed the world in more ways than you can count. While Google’s size makes it a lightning rod for debate, there are clearly many things that the company gets right. How does such a large company manage to stay on the cutting edge? It’s not…
DetailsYou’ve likely heard the familiar lament that the increasingly digital nature of our society is making the world an increasingly impersonal place. People do so much of their social interaction online, the theory goes, that they’re forgetting how “real” socialization works. The truth is that new technology has always changed the way we interact, but…
DetailsContent creators and web designers these days are faced with a number of contradictory goals and directions. On the one hand, only a few years ago the main concerns for excellent presence on the web were numerous, tenuous and oddly interchangeable. Google is by far the largest Internet force, with a search engine that the…
DetailsAre you feeling pulled in too many directions? Stretched too thin? Have you found yourself thinking there just aren’t enough hours in your day to get everything done? There’s no escaping the fact that we lead busy lives, but busy does not have to mean over-committed and chaotic. Saying yes to every request from your…
DetailsFor even the most experienced online shoppers, buying from a website can be challenging. Unlike a store located in physical space, there’s no way to touch and feel a product and make sure it’s a good fit for their needs. It’s a big hassle to end up with the wrong product and have to return…
DetailsTake a quick look at your favourite social media site, and you’ll see just how much people love images. From cute kittens to catchy quotes over a pretty background, they are everywhere. And we pay attention to them. They aren’t just a way to break up the text on a page. When used wisely, the images on…
DetailsWe all know how important photos, infographics, and other visual content can be to a website. They help catch our attention, make us interested in products, and encapsulate key facts in ways that words alone can’t. Learn how to use images wisely as part of your website design for your Calgary company to reduce risk and…
DetailsThe most successful companies have a great story behind them. As an owner, you live with your own company’s story every day, but you might not know how to make it matter to others. To build long-term success you need to develop your company’s narrative and incorporate it into your website design. Calgary’s Emphasize is…
DetailsMark Zuckerberg and his Harvard roommates might have started Facebook for college students to have a little fun a little over ten years ago, but today it is the dominant social network with more than one and a quarter billion users. With a sometimes spotty record for keeping users informed about privacy, it’s no surprise that when Facebook…
DetailsThe days when you could know each of your customers on a personal level are long gone. To be successful in Calgary internet marketing, you have to understand what your buyers want from your business. All people are different, but numerous studies have shown that our brains respond to some messages in similar ways. When…
DetailsPeople read the web differently than they do books, newspapers, or magazines, so it makes perfect sense that writers should approach creating content for the web differently as well. Web users scan a page quickly for facts and figures, doing research and looking for information. They typically spend very little time on a page that doesn’t…
Details