In Part 2 of 3 we are going to touch on the importance of Blogging and the effectiveness of this inbound marketing technique: So the question is…why is it so important to blog? Unfortunately there isn’t one simple answer to this question. Blogging does a number of great things for you and your business. First…
DetailsThere are many different ways to drive traffic to your website on the internet. But as the question states, how do you drive “targeted” web traffic? Getting the attention of potential clients searching for your product or services online is anything but easy, but with the right plan and strategy you won’t find yourself spending…
DetailsDo you have automatically-triggered lead nurturing campaigns behind your content offers? If the answer is NO, then you’re missing out on opportunities to move leads through your sales funnel. Nurturing your leads allows you to qualify the potential clients visiting your site. Questions like :Are the visitoring viewing my site truly interested in what I…
DetailsDoes your website have-call-to-action buttons on your website that link to great offers? “If the answer is NO, your website doesn’t stand a chance at generating leads.” Key Concepts and Statistics According to FOCUS, it is only in the last third of the sales process that prospects actually want to engage with a sales representative.…
DetailsHaving active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. “Nearly 2/3 of US Internet users regularly use a social network.” SOURCE: EMARKETER, FEBRUARY 2011 Key Concepts and Statistics 93% of US adult Internet users are on Facebook. (11) Marketers who…
DetailsAre you blogging? Maybe you are, but you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, a website without a fully-optimized blog is poorly positioned to drive traffic and leads. “Blogging?… is a huge part of search engine…
DetailsMaybe you know about Search Engine Optimization (SEO), maybe not. But what you need to know is the importance of being ranked within the search engines like Google, Yahoo and Bing. The higher your ranking the better chance you have of a potential client finding you and viewing what you have to offer as a…
DetailsPeople want to shop when they’re ready to shop. The age of technology is allowing consumers to block out what they don’t want to see and use things like push notifications to get what they do want to see. To truly be effective with your marketing strategy these days you have to be less intrusive…
DetailsA photo is worth a 1000 words. The image below points out a key statistic showing the traffic the internet receives just in North America alone! It is no surprise that the web can be a powerful marketing tool if utilized properly. So the question is, what outbound/inbound marketing are you doing to engage potential…
DetailsNo one appreciates being “marketed to” anymore. We as consumers have learned to filter / dodge / side-step / ignore the millions of annoying marketing attempts vying for our attention. Despite knowing that outbound marketing pisses people off, businesses continue to throw money into the black hole and hoping that it brings them business. Mind-boggling,…
DetailsWe would like to stress the importance of ongoing improvement, and how no “project” is over. Use the metric data your website collects to help you stay on top of your visitors and leads browsing trends and patterns. Key Concepts and Statistics Should avoid “paralysis by analysis.” Do not concern yourself with metrics that track…
DetailsIt is crucial to have some sort of tracking module in place which allows you to monitor and assess your websites conversion performance. Be sure that you have an analytics service that will allow you to do that. If you don’t have one, you will never know if what you are doing is working or…
DetailsWe can’t stress enough the importance of compelling landing pages. This is where you can see the real results of your website redesign. Landing pages are a great way to drive potential client into your sales funnel. Key Concepts and Statistics Leave out any website navigation. Keep the description of the offer clear, simple, and…
DetailsIt is important for you to understand that original content is what will generate more traffic. Content creation must be a continuous process and needs to be updated on a regular basis. Remember that if your website is stagnant for long periods of time, people may assume you aren’t in business anymore. Key Concepts and…
DetailsYou probably want some interactive and flashy homepage that entices your users. It is important to establish the fundamentals of what creates a positive customer experience first. Remember that a proper balance between design and functionality is key when designing your websites homepage. If a user has to spend 10 minutes trying to find your…
DetailsYou can cause more damage than good by trying to undertake a website redesign on your own. The information below conveys the importance of existing assets, and the importance that these assets need to be preserved and protected. Key Concepts and Statistics Website assets such as content, inbound links, keyword rankings, and conversion tools are…
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