Your favourite websites are finished products. The content, design features, and navigation on each page (should) fit together neatly, and your experience visiting a positive one. that doesn’t happen by accident. It’s easy to forget that every website starts out as a blank canvas, which is filled in step by step. As it turns out,…
DetailsWeb design is a creative process, and no two websites are exactly the same. There are, however, quite a few website design features that will fit nearly every business website, whether you’re located in Calgary or Kathmandu. Key items like images, videos, menus, and even pop ups work for many types of websites, but the trick is…
DetailsInbound marketing works best when your content and advertising are tailored to your target market, but how do you determine who wants to buy your stuff? It’s a more complicated question than it may seem at first glance, but don’t let that discourage you. The answers are out there, if you know where and how…
DetailsContent marketing is all the rage these days. No matter who you are and where you like to shop, you can likely find a blog or social page sharing content connected to your favourite business. In fact, you might even be enjoying it right this minute! I’m a big believer in the benefits that content…
DetailsWe at Emphasize create websites we want people to be proud of, and setting it all up takes a lot of thought, time and effort. The very worst thing you can do after revealing your new website to the world is to “set it and forget it”, so to speak. When it’s done, it still…
DetailsSearch engine results have long been major measure of traffic to websites, even going back to the days before the venerable Google existed. According to Hubspot, 44 percent of online shoppers begin their shopping using a search engine, and the United States alone accounts for 12 billion searches per month. If you’ve been waiting to add search engine optimization (SEO)…
DetailsCreating a memorable logo for your Calgary business is a very important task, but it should also be a fun one. It’s a chance to show off the personality of your business, tell your story, and most importantly make an impression on the people who see it. Your logo will feature prominently on your social…
DetailsOnline marketing works best as an integrated system, where each component helps the rest to function at peak efficiency. As with any type of complex system, however, it can be difficult to see those connections when you’re still getting familiar with the concepts involved. That’s perfectly normal, and I’ve got just the thing to help.…
DetailsI always use a few tried-and-true tips for presenting words well on the page with the reader top of mind. Sometimes it’s a fun, breezy blog post designed to get readers talking (and sharing!) about your Calgary business, or smart, no-frills instructions on how to use a product or feature. Regardless, organization might not be…
DetailsIn the year 2016, your business obviously needs a website to reach its maximum potential. But does your website need a blog? To answer your question, let’s be obvious again. Right now, you’re reading our blog at Emphasize Design. Maybe you found us by search, or maybe you’ve visited before, but either way you’re here and you’re…
DetailsSocial media is open to anyone with access to a browsing device and an Internet connection, which is great news… most of the time. Without such an interesting and vibrant cast of characters, social media wouldn’t provide the same kind of value and entertainment, but the downside is that, on occasion, you’re likely to run…
DetailsWhat is the first thing you should have to think about when you land on a new website? Ideally, nothing. A well-designed website should offer menu and navigation options that allow you to find what you’re looking for with as little effort as possible. Menus are less flashy than other elements of website design, and…
DetailsAs Emphasize’s creative and conceptualization artist, I’ve seen a lot of online design blunders, and learned from those I have committed myself. There are a few web design mistakes that seem to happen more often than others, though, but thankfully they’re easily avoidable. Your website – and the strategic aspects behind it – is a…
DetailsFor a long time, marketing-related content has primarily been written from the third-person perspective, usually with a dash of second-person mixed in. That’s been changing lately, and I couldn’t be happier. The first-person perspective is more personal, and I feel as though I’m speaking one-on-one with a reader rather than addressing a group. It adds…
DetailsOne of the things I do at Emphasize is to keep track of the latest trends in search engine optimization (SEO) and what any changes mean for our clients. Along with great content, streamlined sites and an excellent user experience, something that has become more and more important over the last couple years is what…
DetailsThere are lots of ways to choose to market your business online, but your website is the most integral part of your success. It’s the place where all of your online marketing tactics converge in one place, from your social media involvement to search engine optimization efforts. It’s also the first place most customers turn when…
Details
