Conclusion – Getting here took a lot of work, with a lot of elements that you will need to monitor continuously to ensure that you’re getting the best results. But the key is in the bottom line. According to HubSpot, businesses using outbound marketing can expect to spend $346 for every lead, on average. For a business using inbound marketing, that average cost per lead is $135.
This field is growing fast. According to HubSpot’s 2012 State of Inbound Marketing Report, small businesses are planning to spend 43 percent of their budgets on inbound marketing this year. The average budget companies spend on blogging and social media has reached 21 percent, up from 9 percent in 2009, while the budget spent on telemarketing fell from 10 percent to 5 percent. And 89 percent of businesses are either maintaining their inbound marketing budgets, or increasing them.
As mentioned earlier, inbound marketing is a revolution. If you want your business to succeed online, it is inevitable that you must adopt an inbound marketing strategy and commit yourself and your business to ‘new-age’ marketing. When you do, it is also inevitable that you will be remarkably impressed with the results. It is important to mention, however, that inbound marketing is a process. It is not a “get-rich-quick” scheme, nor should you expect to make millions overnight. It is a building process that utilizes a wide range of talents to ensure success for your business, so along with commitment must come patience also.
Emphasize design is passionate and dedicated to helping you navigate this new inbound marketing world. We understand that it may look daunting at the start, but believe us, it’s well worth the effort.
