Internet marketing companies like Calgary’s Emphasize Design have a number of analytics tools at our hands. We can draw statistics on everything from your website’s overall traffic to who opened their email, and are able to construct colourful graphs and other visuals that will help track progress throughout.
The trouble with Internet marketing, though, is that there are a lot of different ways to define “success”. Calgary is a matter-of-fact city, and we like to provide matter-of-fact solutions. A successful business means consistently earning customers, and that is where our priorities lie.
Calgary SEO – What Am I Searching For?
Internet marketing is no different than any other business. As owners and operators, we need to do our research, and we have to work hard to stay on top of changing trends. In the world of Internet marketing we have to deal with ever-expanding technologies that can assist our clients, and which can include everything from registration software to implementing easier social media integration, and what already exists is also improving and morphing constantly. It’s a lot to consistently follow up on. Plus, Internet marketers also need to think about what the big players are doing. Since most searchers use the Google search engine, changes to such things as the Google algorithm can have tremendous long- and short-term affects.
Some may think the demand for website designers, online marketers and search engine optimization (SEO) experts to constantly adapt in accordance to random algorithm changes is a reason why the Internet may be inherently unreliable. The truth is, actually, the exact opposite. Google is a business, and a massively successful one, and although they could certainly take advantage of the market in many ways (why not let porn sites take over PPC?), they don’t. And they still manage to be hugely profitable overall.
And everyone still uses them, and still likes them.
Calgary Internet Marketing: Follow Google
Google sets the precedent, and lives by it. They are experts at responding to market demand. Google doesn’t care much about what web designers think about how their artwork is received, or if SEO experts have finally gotten used to the last algorithm update. All they care about is the user experience.
The algorithm update that disrupted millions of businesses cost Google millions of dollars as well. They simply want to provide the very best search results for their users, period. This goal has been made obvious to users, and although changes may miff the odd SEO expert, there is no denying the power of Google.
They are the best because they try harder. Google invests a tremendous amount of money in ensuring that the Internet is always serving the person it was built for. You.
1. Technology. Google doesn’t rely on others to make things up for them. They provide the tools and hire the right people to get things done themselves.
2. Innovative Business Model. Google was incredibly responsive when it came to figuring out how to make the Internet more useful for business through pay-per-click marketing (PPC). PPC allows the user to make their own choice, has provided new ways to generate revenue, and has also improved user experience.
3. Brand. Google is easily the most recognizable search engine brand, and your ability to be “optimized” for SEO purposes depends upon how you can best determine yours. You need to have a very good idea of which types of searches you want to lead to you, and where in the Internet you would most like to be represented. Even if your company is very well known in your area, you have provided great service for many years and you just recently spent thousands on your logo, it doesn’t mean much unless Google finds and categorizes you accordingly.
This means your online brand is more important than ever, and Emphasize Design knows the elements.
4. Focus On The User. Google never puts making money first, and their users understand that. Google purposefully places themselves at the mercy of the Internet “market” and see themselves as the ultimate customer service representatives. If they fail at providing the results that users want with the experience they think should come with it, Google would duly admit defeat.
There is no defeat in the near future, though, for Google. Because they listen. They take every challenge as a prospect for development, and welcome the test. The real reason why Google is so successful is simple. They put their customers first.
Make Your Company’s Internet Marketing Reflect You
The Calgary businesses we work with constantly impress and inspire us with their receptiveness towards their clients and innovation in their reactions. The best thing about Internet market to us at Emphasize Design is that there is literally no limit to the options available. Virtually every situation, incidence, problem and opportunity can be responded to quickly and efficiently, and at the same time gain your company respect and credibility.
Use your Internet marketing techniques to show off what makes you different than your competition, but don’t forget your similarities. Calgary is full of smart businesses that do pretty much the same thing very well. Exceptional companies do what they do well, and do it with an eye towards the consumer.
All businesses can provide a service. The trick is to make your service matter.
We are grateful to be involved in a business that demands the best out of us, so that we can ultimately offer our best to you.