At Emphasize Design in Calgary, marketing is our business, and the Internet is our forum. We spend a lot of time researching the latest trends on the web, and working on our design processes and content development stages to ensure we are putting out the most “web-friendly” material we possible can. We watch our analytics, consult with other in the marketing world (both Calgary and abroad) and attend as many information seminars as we can. We like to think we’re pretty on top of everything in the Internet world, and the results we are able to earn for our clients seem to indicate that we are.
We love the Internet for its versatility and accessibility for everyone. The very best thing about the Internet, according to many, is that a searcher can find out what they want, when they want. The Internet was built upon the sharing of ideas, collaboration, always with the goal of mutual growth.
It’s a touch more complicated than they say, though.
The development of the web itself – especially the very basics of coding – over only a couple decades is tremendous. There have been additions and alterations, algorithm changes and search engine optimization (SEO) updates. There are a ton of outside interests vying for every bit of the business on the web they can – think of the companies behind hosting, domain names and even design technologies – plus there are the parameters of all the major search engines to fit into. The Internet is a complicated mix of competition, expertise and innovation, and unfortunately it’s not the altruistic world we often picture.
And so, trying to get your company to the very top of a Goggle search requires a bit more savvy than just presenting your product in an interesting way. It’s very important to know all the ins and outs of web design and how it works with your idea for your company and your Calgary marketing plan, but it is also important to not let all those rules and regulations stifle your confidence in your business and your imagination when it comes to your product.
We have a lot of engaged clients with a ton of ideas. They are people of tremendous talent in their field whose experience matters. And if their experience is telling them that they require a certain type of content on the website, or a certain approach towards their customers, then even if their analytics may not support their ideas, we believe that their knowledge trumps Google every time.
We liken online marketing to a puzzle that is easy to put together once you have all the pieces, and the resulting image should clearly represent yourself and your business. Each client that we work with has the same essential elements in their website and their marketing plans, however, the ideal size, shape and composition of those elements varies for each one.
Since every business is individual, so is each inbound marketing package that we create.
Your business is about you, and we invite you to get creative with it.
