Social media is an art. Some people’s Facebook pages read as though they may actually be famous or a rock star. There’s name-dropping, celebrity spotting, hilarious observations and serious comments on the way of the world. In comparison, others just look like they have nothing to do – or to say!
Some have the knack for social media, and some don’t. If you’re taking on the social media marketing responsibilities for your Calgary business, make sure it’s something you really want to do. There’s nothing that plays worse on social media than commenting just for the sake of keeping your account active. If your heart’s not in it, people will be able to tell.
For businesses in Calgary, social media marketing is a necessity. It is easily the fastest way that information moves (think about how quickly the Calgary flood and response efforts were tracked through Twitter), and the connections you make are very real opportunities to build your network and eventually even make a sale.
Emphasize Design provides Calgary social medial services for those of you who have neither the time nor energy it takes to maintain your presence purposefully as part of our complete internet marketing services for businesses. Our packages include website design, search engine optimization (SEO) services, online lead generation and conversion processes, plus we provide you with a complete analytics analysis each month.
Calgary Social Media Marketing Personalities that Work
Calgary social media has its own star that uses the medium to great success. One example would be our current municipal leader – Mayor Naheed Nenshi. In a previous post in Emphasize Design’s Resource Centre we discussed Why is Social Media So Important To My Calgary Business?, where it was noted that Mayor Nenshi alerted the Calgary residents of the communities of Mission, Elbow Park, Stanley Park, Roxboro, Rideau and Discovery Ridge that they needed to evacuate through Facebook, and that post was shared 4,906 times. As well, when too many volunteers showed up at McMahon Stadium on the first day of clean-up, Mayor Nenshi’s Facebook shout-out to the people of Calgary earned 9,990 likes, 608 comments and 5,954 shares.
Mayor Nenshi’s use of social media is important because he encompasses one of the most effective social media personalities – the Informant. He is a great sharer of information, and what he has to say are things the people of Calgary want to know. Make sure your social media marketer does their research and is as timely, relevant and interesting as possible.
Another social media marketing personality that works is the Inquirer. Ask questions you would actually like to have answered – social media can be a very good tool for investigation! Inquire about what products clients would like to see, what sort of information they are looking for and how you can assist them better. The answers you receive you be illuminating and valuable.
On somewhat the same vein, the Assistant is another popular character on social media. If you can genuinely help someone with a problem or concern, do so! Your input will be appreciated, and others will notice that you want to provide a service that matters, first and foremost.
The Researcher is the social media entity that always seems to find the most interesting articles and astounding discoveries. You want to be friends with this person on Facebook and follow them on Twitter simply because they are so darn thought-provoking. As well, the Researcher personality carries with it a certain sense of authority that is attractive in business.
And finally, everyone loves the Entertainer. It’s always good to be funny on social media, but be careful not to take it too far. Remember that things can be easily misunderstood online! Entertaining has more than simply humour involved as well. Take the time to present your posts and Tweets with a corresponding image or a video. Not only do people appreciate the effort, it also makes you page look more attractive overall.
Emphasize Design: Your Calgary Social Media Source
Don’t stress about social media if you don’t have to. As part of our comprehensive inbound marketing packages, Emphasize Design can take over. Our social media marketing processes encompass all of the above suggested approaches, and they work.