One of the most effective strategies of just about every marketing campaign (online or not) is the almighty Call-to-Action (CTA). Creating An Effective CTA is your first step towards generating online leads, and they should appear as attractive and useful additions to your website design. The CTA’s task is to provide real value, and so using gaudy and overt sales tactics negates what they are actually meant to be used for. Their placement and proposal interact seamlessly with your content and the look and feel and your site’s design.
Bring all of the pieces of your online marketing campaign together at Calgary’s Emphasize Design. Creative, passionate and motivated, Emphasize works to achieve remarkable, affordable online results using effective, relevant online strategies.
What’s In It For Me?
A CTA is, simply put, a bright and beautiful button with a “teaser” phrase that links to what is commonly referred to as a landing page. Not only does your CTA physically exist on the page as an eye-catching feature, it also is an invitation to perform an action…just as its name implies. After clicking on the CTA the user is rewarded with an offer for something they will find useful. For example, on the Emphasize Design website we have implemented several CTAs, but the most predominantly used are:
Each incites the reader (or researcher) to delve deeper into the website and discover more about the products and services available. Using rich words that imply value, such as “Explore”, “Unlock” and “Locate”, assists in motivating the user to keep going.
One a person clicks on your CTA and they are taken to a landing page, they are presented with a form to fill in so that they may receive your offer. What should you provide? You may choose to offer a slight discount to those who make a purchase. Or you may find it of value to develop an eGuide for clients describing certain aspects of your business. These are especially useful for companies that provide detail-oriented services that require a lot of established trust, such as a home-building business. With an eGuide you can do your best to answer the sorts of questions only the very seriously interested would pose, and further filter people into the sales funnel you have developed.
Places to Put Your CTAs
As mentioned before, CTAs should appear as a useful addition to the page and your site, not an out-and-out sales pitch. Smart places to site your CTAs include:
- At the bottom of a blog that leads to or is of the same subject as the CTA.
- Why not put one at the side of the blog as well? You never know! Put your best-performing CTA at the side and you may get some unexpected results.
- Your homepage should always feature at least one CTA for those who are ready to get right down to business!
- On your best-performing pages. If you have a service that people are particularly interested in, capitalize on its popularity by throwing in a CTA.
- Your contact page. Quite often this is the page people check first for details like location and office hours, and it’s usually neglected as an opportunity for a CTA.
Calgary Website Design By Emphasize
Optimize your online chances of sales and success with a streamlined website design by Emphasize of Calgary. We specialize in building a strong online presence for small businesses through the use of comprehensive inbound marketing techniques that will augment your brand and complement your company’s overall mission.