A recent article published by itworldcanada.com suggests that the pace of cyber attacks on Canadian companies is increasing. They launched a large study of 250 Canadian businesses in 2019 that recorded an astonishing 88% of companies reporting at least one security breach in the last 12 months. Of those, just under half said they had…
I find meeting deadlines to be very easy to do. This is because I often push them back. It’s a terrible habit and one I am working to rectify. As an online content writer, it is very rare for me to miss a deadline a client has put forward for an article, but I have…
I have been developing content for websites for nearly 15 years now, and I’m proud to have been able to weather the many developments in the field. Changes range from learning to write for a fully mobile web audience (when I started, data on phones was a luxury only the wealthy could afford, and tablets…
Writing a good blog is difficult. This I know, because I’ve been doing it for many years now. But part of the reason why I love doing it is because it’s hard. Because it’s challenging. And because it really, really makes a difference. Blogging for business still matters, which is great because that means I…
As Emphasize Design’s content developer, my main job is to help set up your site structure and create the content for your pages as needed. I work mainly with words, and am skilled at providing the correct meta data needed in order to optimize for SEO, otherwise known as good search engine results. Mike, our…
After writing for websites for more than 15 years, there’s one thing I know. And that is that good website content creation takes constant practice and cultivation of skills. I look at writing as a lot like a sport. If you don’t keep at it consistently you’re going to lose the abilities you developed pretty…
I have been developing online content for many years now, and a big part of my job is blogging for businesses. While writing for our awesome clients, I always keep an eye on how well my blogs are doing for SEO. It’s gratifying to see what a big difference great online content can make in…
When I’m helping with website content development for a new client I always recommend a comprehensive About Us page. I think they’re very important for every business. It’s always great to be able to read about a store owner, why they started their business and how passionate they are about their products. A good website…
We use Google AdWords a fair amount in our business, which is one way we help our clients gain additional attention online. They allow you to display ads for your business on premium search engine real estate offered by Google (at the very top of their primary results page, along the right-hand side, and in…
Grammar is hard. I get it. I have more than 20 years under my belt as a writer and editor and there are still certain habits I find myself falling into, still common errors that are very hard to avoid, and still some spelling errors I consistently make. But as hard as grammar is, it’s…
There’s a lot to website content development that goes far above and beyond simply putting words on a page. There are keyword density limits, ethical SEO practices, and good website writing habits to adhere to, plus it’s just not all that easy to put together compelling content on subjects that may be complicated, convoluted, and…
It used to be that one of my most dreaded tasks doing content development for Emphasize was writing a marketing email. It seemed practically impossible to strike the right tone. I want to sound peppy and engaging, but I also want to seem like I know what I’m talking about. I also want to get…
Part of my job as the content creator for Emphasize is to keep on top of how results are being displayed on the Google search page. Optimizing content to show up properly and provide the right sort of information when it’s found is an integral part of the website design services we provide. Major Elements…
Ah, blogging. For about the last ten years, there has been a rigorous and consistent online debate about the necessity of blogging, what blogging is good for, how often you should blog, and who should be doing the blogging. The sources I trust, such as HubSpot and the Neilson Norman Group, continue to support the…
A professional blogger and website content creator, I know all to well the perils of the dreaded “writer’s block.” Believe it or not, it can be hard to come up with good ideas to write about consistently! It can be even harder to have them make sense in conjunction to one another. Good SEO tactics…
As Emphasize Design’s content development specialist, it’s my job to help clients create informative, well-written and brand-friendly websites. I love working with people to learn about their Calgary business, discover what makes it special and then convey that effectively to site browsers. As satisfying as that is, however, it’s even more satisfying when a client…