A Company Persona Can Speak to Everyone

For a long time, marketing-related content has primarily been written from the third-person perspective, usually with a dash of second-person mixed in. That’s been changing lately, and I couldn’t be happier. The first-person perspective is more personal, and I feel as though I’m speaking one-on-one with a reader rather than addressing a group. It adds…

Give Your Blogger an Identity: Website Design and Marketing in Calgary

Content marketing is extremely popular these days, and for good reason. Readers receive valuable information, while website design specialists and site owners get the marketing and relationship-building benefits that come with being a trusted source. It’s a win-win proposition, but the popularity of content marketing does come with one potential downside. When everybody has a blog, how do…