A call-to-action (CTA) is an essential inbound marketing tool that invites users to take an “action” that then brings them further into the site owner’s marketing fold. Common CTA invitations found on many websites include Requesting a service quote Downloading an industry guide Entering a content Applying for transaction The reason CTAs are important is…
Ah, keywords. Causes of much consternation among content developers and SEO experts, keywords are meant to be useful, but often seem to just confuse things. It’s often difficult to conceive of building a website with useful content that is still somewhat dictated by what people search by. When we want to find out some information,…
Your home page is how you greet people to your site, and just like the front door of a house, your home page can invite people to enter, or suggest that they keep moving on. Unwelcoming home pages can happen even if you have the very best of intentions in mind. What turns people “on”…
Social media is now integrally intertwined with business. CEOs of major Calgary companies that were once comfortably ensconced in glass towers away from the hoi polloi are now finding themselves counting characters for their Tweets, “Liking” Facebook pages and posts and discovering the benefits of LinkedIn for hiring new employees. But as easy as it…
The Emphasize Team has recently started to adopt some of the premises outlined in the book “Start With Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek. A chapter titled Give ‘Em a Cathedral” describes the interesting story of two different stonemasons – each doing the same job, but each for a…
What is Hubspot? In the “good old days”, marketing departments spent hundreds of thousands of dollars on traditional advertising such as billboards, brochures and radio spots, then sat back and watched the leads start pouring (or trickling) in. If a particular campaign failed to generate prospects, the ad was analyzed, criticized, taken down and torn…
It’s the subject of many an emergency meeting at Internet marketing companies. It’s the main topic of office discussion most other times as well. There are tomes upon it, it’s often speculated upon and it’s a constant target for hackers. Graphs are built, charts are drawn, but it’s so complicated even Sherlock would give up…
My name is Michelle Bodnar and I am honoured to have recently been made a member of the Emphasize team. I’ve been on the job for a little more than two weeks now and am nearly settled in. Thank you so much to those who have extended their welcome thus far. I am very glad…
Social media was one of the hottest topics of 2012. Unfortunately, many people believed that just pursuing social media would get them more prospects. Of course, they were almost always disappointed when that strategy fell. The simple fact is, without a strong inbound marketing campaign behind you, social media marketing is useless. In recent posts…
Have you been coasting along avoiding really learning the basics of SEO? If getting a handle on SEO has been on your list of resolutions for years, now is the time to dig in and charge ahead. In fact, procrastination in the past might have served you well. After last year’s Google Penguin update many…
If implementing a strong blog strategy was on your to-do list for 2012, and you never quite got it off the ground, now is the time to dive in. It’s no secret that quality content can bring customers to your website, but do you blog often enough that they check frequently for new content? According…
January is here, and it’s time to follow through on those New Year’s resolutions. While we can’t help with your exercise routine, we are ready to get 2013 started with the first in a four-part series on developing your internet marketing plan by taking a look at how you can get the most from your…
Many of our clients have been asking about Calgary SEO and PPC and how they fit into Internet marketing today. There’s been a lot of talk lately about how Google is killing Search Engine Optimization, and some of you are probably wondering whether you should even bother with it any more. Perhaps you used PPC…
If you didn’t see this coming before, you should now: SEO is dying. The release of Google Penguin last spring just sped up the process. Keyword stuffing and paid links are rapidly becoming last year’s strategies, and if your company is still putting time and money into the same old Calgary SEO techniques, your website’s…
You knew it would happen eventually. Someone gave your business a negative review on Yelp. You have invested a lot of time and effort into reputation management online, and it is frustrating to know negative comments are out there on the web for all to see. Bad reviews will appear in search results, harming your…
Blogging Highlights Expertise and Brings New Visitors to a Company’s Website Blogs provide a powerful way to exhibit experience and expertise. As a company’s inbound marketing strategy develops, blogging is an easy way to create fresh content and get it published. Many successful companies include a blog on their website and organize content in a series…