Content creation is a critical element of successful online marketing campaigns. New content creation is what drives traffic to your site and engages your target audience — without it, your online marketing campaign is doomed to fail. Successful inbound marketing uses content creation to drive consumer behavior. Maybe you just started a business and have…
By connecting with your customers through social media you can help your website earn higher rankings and improve awareness of your brand. As we wrote recently, Google will see links created through these kinds of social sites as natural links that are not being manipulated simply to improve rankings. Most importantly, by making the most…
Google Penguin has had a significant impact on the entire online world. Companies who used to use search engine optimization and technical ways to work around Google’s algorithms to send their websites to the top of the search rankings are being squeezed out of the market. Many businesses have lost their livelihood overnight as their…
Your website exists to present your brand to the world. That sounds so simple and obvious. So, making a great website should be simple and obvious, too, shouldn’t it? It can be if you know what you are looking for. It’s not about color, fancy animations, or lots of video. A great web design is…
Every email marketer knows the challenges of creating messages that avoid getting flagged as spam AND keeping readers interested. With every step you take to improve your chances at success, there is a very real possibility that you will make a fatal error, keeping your marketing email messages from getting through. We all have our…
We’ve been having a lot of discussions with clients lately about the importance of having a mobile friendly website. Have you thought about how your customers are using their phones and what that could mean for your business? Did you know that 7.96% of all web traffic in the U.S. is from mobile devices? That might not sound…
When thinking about how to build your internet marketing strategy around customer experience, you need to think like your customers so you can better meet – or even anticipate – their interests and needs. This will allow you to adapt your business and grow it with changing markets. That sounds logical enough, right? But what is customer experience really,…
Developing your internet marketing campaigns can be overwhelming. With all the variables out there, it’s hard to know where to start. What are the best ways to use social media? How do I use email most effectively? There is really a lot to consider, which is why this week we are going with a Q&A format to tackle 10…
We always enjoy speaking to clients about ways to get the most from their Calgary Internet marketing plans. Over the years, we have had some great conversations about web analytics, and our clients frequently have the same question… “so what does it all mean?” Well today we’re going to lay it all out for you. Data-driven…
As the wave of internet marketing evolves, it is changing the field in a number of important ways. Savvy business owners are recognizing these changes, and are putting an increased emphasis on internet marketing techniques. Having an appreciation for the potential that internet marketing holds can mean the difference between having an ‘okay’ sales year…
If it ain’t broke, why fix it, right? Did you ever notice how the only people who ever seemed to believe that expression were in pretty deep denial about just how much help they really needed? When it comes to your business’ online marketing strategy, it is essential that you know exactly what is working…
Most of us know at least one person getting started in web design who says they can do your site for next to nothing. Just about anyone with some basic skills can call themselves a web designer. It may be your little sister, your cousin, or a friend of a friend. What may seem like…
With the growth of social networking, the novelty of email has worn off, and many have come to see it as an old-fashioned form of communication. The more fashionable venues like Twitter, Facebook, Pinterest and Tumblr, allow users more interaction, with the ability to share their thoughts, pictures and videos. In the current online marketplace…
There has been a lot of talk recently about Google’s latest search algorithm release, Penguin, and the negative impact that it has had on businesses. Some of the previously top-ranked websites have seen their traffic plummet dramatically, and are scrambling to recover. The question is, why are these business owners so surprised? Penguin isn’t some…
We’re living in the Age of Skepticism, where years of false promises and outright lies by marketers have left today’s consumer suspicious of any advertising claims or guarantees that are made on behalf of a business. Consumers have been burned so many times before, they are understandably mistrustful, and are increasingly wanting to know the…
As with any growing business, Emphasize Design experiences its share of growing pains. Despite them being “pains”, the more important word to draw from this is “growing”. Only fellow business owners will appreciate the magic behind growing your very own venture. It certainly has its ups and downs, but at the end of the day, it truly…