Conclusion – Getting here took a lot of work, with a lot of elements that you will need to monitor continuously to ensure that you’re getting the best results. But the key is in the bottom line. According to HubSpot, businesses using outbound marketing can expect to spend $346 for every lead, on average. For…
Depending on your business and how you transact sales, this is the stage in the sales funnel where prospects are convinced to buy from you. Whether your sales process requires a salesperson to connect with a prospect or if the sale can be transacted online, if the first two steps of the sales funnel were…
Middle of the Funnel Continued… Fulfillment pages. Your first step is delivering on the opt-in offer that drew in your leads in the first place. Whatever you offered — an eBook, a webinar, etc. — make sure it’s something your new lead is likely to find worthwhile, so that they will pay attention to the next offer…
Once your prospect has cleared the first stage of the funnel, that doesn’t mean you’re ready to start selling. According to Gleanster Research, 50 percent of qualified leads will need more convincing before they are ready to buy. That’s where our second stage comes in. Now is when you start building a relationship with your…
Thank you for your patience. Here is the second part of last weeks blog post “Website Traffic Generation: Top Of The Funnel” Socaial Networking: Promoting your content on social platforms can offer you a simpler way to get exposure for your business. A social media presence will help you keep tabs on what consumers are saying…
You can have the most beautiful website around, but that won’t do you any good if nobody is looking at it. That’s not just a waste of resources, but a huge missed opportunity. Despite the numerous methods the Internet provides to share information and promote your business, your website should still be considered “ground zero”.…
Our inbound marketing approach uses a three-stage process to funnel prospective customers through your company’s website, convert them into leads, and then follow up with a campaign to close the deal. Your goal is to make that funnel as large as possible, so that you are drawing in as many people as you can at…
Just imagine for a moment: Instead of shelling out piles of cash to advertising agencies or call centers, you have qualified prospects coming to you, giving you their contact information, and inviting you to make them a customer. Sounds far-fetched, doesn’t it? This is the power of inbound marketing, and when executed properly (with the…
Marketing used to be simple. You would scroll through your Rolodex, make cold calls and pitch to anyone who would listen. You would buy advertisements, send out mailings, hop from trade show to trade show, and hope you generate enough attention to bring customers to your door. “That was outbound marketing. It wasn’t fun. It…
This is obviously a bit of a ‘touchy’ subject, so I’ll do my best to tread softly. With the mass saturation on social media with everything “Kony” over the past few days, there are many that are happy to share their status and join the ’cause’, and it seems there is an equal number who…
Great question! In the past this question had a completely different answer. Back in the day if your target market wasn’t on the web then why were you? Just a waste of money and time. Times have changed…drastically. Over the past decade, consumers have started getting online in record numbers and it’s increased year after…
I love this question. Do you know why? Because everything that you do on the internet is measurable. This allows you to stay on top of everything from ROI to if what you are doing online is working or not. We live in a world of technology and everything we do on the internet today…
This is always a tough question to answer when a potential client asks it without providing expectations or goals. How much you spend online solely depends on what you want out of it. Web services range anywhere from building a basic static website with no marketing efforts to creating aggressive online strategies to help reach…
Ahh. Now this is a question that needs an answer. Are you going about this on your own or are you hiring a marketing agency? Either way, the answer is still the same. Don’t think that because you’ve hired a marketing company all you have to do is pay your monthly retainer and go back…
To answer this question, we must ask one of our own. What are your goals when it comes to marketing your business online? If you just want to get a basic website up that you can direct clients to, then you’ll be fine choosing a basic web developer. But really, what’s the point in having…
In Part 3 of 3– we are going to touch on the importance of Social Media and the effectiveness of using this avenue to connect with your audience: Facebook, Twitter, LinkedIn …?? Social media has literally changed the way we communicate and share content…period. Whether you’re using social media for personal reasons or for business,…