The frequently asked questions (FAQs) page has long been a popular website feature, going back to the days before Google, Facebook, and smartphones even existed. Given how quickly digital trends change, it’s remarkable that FAQs still hold such a prominent place on the web. That staying power exists because FAQs provide excellent utility, in a format…
Content marketing is extremely popular these days, and for good reason. Readers receive valuable information, while website design specialists and site owners get the marketing and relationship-building benefits that come with being a trusted source. It’s a win-win proposition, but the popularity of content marketing does come with one potential downside. When everybody has a blog, how do…
Hacking has been around since the earliest days of computers, but it’s really rocketed into the public consciousness over the last few years. Hackers often target the largest banking and entertainment institutions, exploiting website design to steal money directly or come away with sensitive personal information on millions of customers. The biggest attacks steal the headlines, but hacking…
Who are you trying to reach with your marketing? It’s a big question, and knowing your audience is about much more than looking at simple target demographics. No matter the size of your Calgary business, you have the resources to conduct meaningful, valuable market research. That sounds great, of course, but the big question is how?…
Looking for a way to breathe fresh life into your website, or draw attention to an important feature? Animations might be just the solution you need. If you’ve been around the Web for a while, you can probably remember the terrible animations of the dial-up days. Those aren’t the sort we’re talking about here. Thanks…
The fundamentals of content marketing and journalism are quite similar. You want to write simply, but with clarity. You avoid complex sentence structure in favour of straightforward syntax. You try to keep “million dollar” words to a minimum, and use language that a broad base of readers can understand without consulting a dictionary. These are…
It would be easy to brush aside the frequently asked questions (FAQs) page as a relic from the early years of the Internet, right next to dial-up modems and unsolicited free-trial discs. It would also be a big mistake. Used correctly, a FAQ can still offer tremendous value to you and your customers, even in this era of…
Building your Calgary business a great website requires attention to detail, and your site’s navigation bar is one of the most important design details to get right. Without sensible, straightforward navigation, you risk your great content going unread, and your excellent e-commerce offerings collecting dust. Ignoring navigation is like building a highway without roadsigns (or 4G connections). People might…
Choosing the right pages to include is one of the most important decisions you’ll make while building a website for your business. The exact pages you choose will depend upon your goals and the unique nature of your business, but there are also some standard inclusions that fit nearly any type of website. The trick…
Linking has been an important part of web design and digital marketing, pretty much from the start. A well-placed link to a quality source is a welcome sight for your site visitors. It’s a way to build credibility, connect with other sites, increase the reach of your content, and deliver maximum value to your readers.…
Reading is generally taught in a very specific way. You read from right to left, moving from the top of the page to the bottom. We learn this basic, fundamental method at such a young age that few of us question it. It’s simply the way things are, whether you’re reading a history textbook or…
Have you ever landed on a website that’s just a little off? You might not be able to put your finger on the exact reason, but something is keeping you from using the site effectively. Maybe it’s difficult to navigate, or a key feature isn’t functioning correctly. It could be that pages are slow to load,…
Trends change quickly in the digital world, and sometimes that’s a good thing. But when it comes to web design, a few misguided design choices can be enough to ruin an otherwise valuable website. If your business is like most in the digital age, then you probably make a considerable investment in marketing to your…
Your marketing plays a major role in the success of your business, and that includes more than just the customers it brings to your door. The hidden value in marketing is how it affects the morale of your employees, too. It sets the tone for those crucial early interactions with customers, and guides the way…
Creativity is a funny thing. It’s tough to define, but vital to success in almost any field. It can be found in the most vivid, colorful work of art, and in the most complex, impenetrable mathematical equation. Inspiration, of course, also takes many forms. One person sees an apple falling from a tree, and is…
Do you remember what connecting to the Internet was like in the early days? It wasn’t that long ago, even though it feels that way, that first you had to sit down at your desktop computer or nominally portable laptop, and make sure it was connected to a phone line. Then you had to make…