You’ve worked hard to build a reputation for providing excellent service. The last thing you want is a website design for your Calgary business that makes your customers think you don’t care about them or their time. Don’t let poor design choices get in the way. In the interest of helping you avoid the mistakes…
Writing for your website can seem intimidating, but that doesn’t mean it has to be difficult. Web terms like SEO, keywords, responsive design, and meta descriptions are enough to throw even the most confident writer into a frenzy of self-doubt, so it’s completely understandable if you’re feeling a bit apprehensive. Telling your story online will…
If your company has a sales team, or any kind of team for that matter, a portal could be a valuable part of your website design. Calgary businesses who do any form of collaborative work find them extremely useful—especially these days when everyone needs to be connected all the time. A website portal can offer your…
Should you go traditional or embrace online marketing? How do you get the most bang for your buck? Online marketing Calgary has advantages over traditional approaches, but that doesn’t mean traditional approaches should be ignored. Coupons, brochures, and even business cards can still be effective for certain types of businesses. As much a part of…
Keeping up on the latest in Calgary website design can be difficult. Everyone wants a great looking site, but there’s a lot more to good design than appearances. Understanding which choices are the right choices for you and your business can get complicated. One current trend is flat design. What is it? Why has it…
As rational as some of us might try to be, we respond – positively and negatively – to almost every choice presented to us on both an emotional and intellectual level. As a business owner, you know that no matter how amazing a product or service you have to offer, feelings – something owners have…
Web designers are always looking for new, creative ways to present information. Just a few years ago, slide shows seemed to be the answer. They became very popular on many of the bigger blogs and entertainment sites, and they also caught on as a technique for showing portfolios in a more interactive way. But does…
How do you know if you’re making the right choices for your website design? Calgary business owners should take advantage of every tool and technique available to help visitors find what they’re searching for and keep them coming back for more. Accordions are a design element that makes it possible to collapse sections of content. …
Web use has gone mobile in a big way. It’s impossible to deny the convenience of pulling out a smartphone or tablet when you want to know more about something. But how many times have you gone to a site on your phone and been frustrated by the experience of a design that just didn’t…
The bulk of Canada’s anti-spam legislation (CASL) takes effect on July 1, 2014, and it will affect anyone whose business uses commercial electronic messages. The law focuses on spam and other electronic threats. Items covered include: sending unsolicited commercial electronic messages, false and misleading websites, and the unauthorized collection of electronic addresses. Texting, blogs, and…
Anyone can have a website, but it should do a lot more than simply make your company look good. Website designs can determine whether your Calgary business shoots to the top or sinks to the bottom of your list of competitors. For your business to rise above the rest, no simple ten top tips will…
Businesses have been employing videos on their websites for years. Unfortunately, many emphasized flashy technology over serving a real and valid purpose. A mini-documentary that tells the story of your company can be a great way to show your customers who you are and what you stand for, but how many of them will take…
The navigation bar might very well be the most important part of your website design. Calgary businesses get more response from their site if visitors find what they’re looking for quickly and easily. Your site’s navigation is a kind of reference point on every page. It’s the primary tool for orientating your users. It directs…
Think for a moment about the sheer wonder of a simple Google search. A question pops into your mind, you go to your computer or your phone, type your query into a box and hit the Search button. In a split second you have thousands of results. Last year Google averaged more than 5.9 billion…
Knowing what your current and potential customers are looking for can give you the competitive edge to make your company stand out, and it’s easy to accomplish without conducting years of complicated – and costly – market research. Sometimes the best way to get answers is simply to ask questions. But although online survey tools…
The things your business does and how your actions represent yourself to the world are what gives your company its reputation. But there is more to building a successful brand than that. Even if your company’s trademark is already well-known and has a good reputation, that doesn’t mean it will be recognized first in online…