There is a scene early in the TV series Mad Men where Don Draper, the creative director at a New York advertising agency in the 1960s, has just successfully pitched a new marketing campaign to an initially reluctant client. As the client is being escorted from their office, he turns to Don and says enthusiastically,…
In a 2012 Globe and Mail article focused on business growth, author Chris Griffiths defines a bottleneck as a “limitation in a system or process that prevents the system from moving faster,” and they can also keep your business from growing. Do you know where the bottlenecks in your Calgary business are? Do they seem…
Not so long ago, having a website was an afterthought for most businesses. Often it meant just having an informational page with a few images and some contact information. When you talked about website design, you meant finding a programmer who knew HTML. Today’s consumers are expecting a lot more from a website, so you…
As connected as our computers, tablets, and smartphones can make us feel, online shopping for products and services can be a very disconnected experience. In a store, you can simply walk up to a sales representative and ask a question. At a website, you fill out a contact form and wait — sometimes for days.…
Pay-per-click is a proven way to drive traffic to your website, and it takes less time than traditional SEO techniques. With PPC, you pay each time someone clicks on your ad, so effective planning and budgeting is key to a successful campaign. As well, the number of ad networks out there right now is staggering, so…
The last thing you want is a website that is just a fancy brochure that no one ever reads. How do you bring potential customers to your site if they don’t even know you exist? Pay-per-click (PPC) advertising is one of the most effective ways to get the word out. Maybe you haven’t used the…
We knew it. There are lots of reasons Why Marketing Is So Hard, says Drew Williams of the Hubspot blog. Why? Well, it starts with the simple state of humanity. We are all very different people, and we all have different opinions. AND, we all have triggers that cause us to react strongly in one…
In the competitive Calgary market nobody comes with a single skill anymore. Workers have to be multi-talented, accommodating and flexible enough to be able to keep up with ever-changing trends and developments. The world of web design is no different…in fact it may require the most adaptable individuals available! Web designers are a lot of…
Websites do actually live somewhere…and no, it’s not the Internet. For the most part, websites are watchfully permanently housed on the hard drives of their designers (or team of designers), and they’re a finicky, complicated network of intertwined documents, images and links that have a habit of acting up every once in awhile. Due to…
You have a fast and attractive website that is optimized for online marketing, is SEO savvy and is loaded with tons of good content for your clients. Your social media profiles are integrated with your site, and you have analytics set up to check up on your performance. Are you ready to go start building…
Previously in Part 1 of our series of need-to-know lingo for website design, we went through terminology starting with letters from the first half of the alphabet. Among some of the essential language we covered were such words and phrases as back end, bandwidth, cache, CMS, CSS, front end, HTML, HTTP, landing page and more.…
There’s a lot of terminology and lingo when it comes to website design and online marketing. Software designers and engineers are geniuses at building accessible programs that allow for the ultimate optimization of your sales website, but because they are often essentially inventing something brand-new each time they put out a new product, they also…
Content reigns over websites, and is now just as valuable as website design and functionality. Calgary businesses now make their presence known on social media several times a week, update their page content often and blog regularly. And as each new page is created, so must its title, meta data and keywords. And those are just…
The new year has really only just started, and there have already been several indications as to how website design is set to evolve for the rest of 2014. Just as we all watch the weather in Calgary with some trepidation, we also watch design trends with a touch of unease. Some changes can cause…
Incorporating an online store into your Calgary business’s website design is a quick and easy way to earn revenue while doing practically nothing. Consumers appreciate the ease and convenience of online shopping…it’s great to avoid the crowds of the malls and the traffic of Calgary’s congested streets. If you have long-term clients that know and…
Small business in Calgary is a competitive world, and that’s why we all want to see our websites be able to contend against the others. When we use common keywords to search for ourselves online we want to see our sites come up on the first page of Google results. And Google’s algorithm is the…