One of the most effective strategies of just about every marketing campaign (online or not) is the almighty Call-to-Action (CTA). Creating An Effective CTA is your first step towards generating online leads, and they should appear as attractive and useful additions to your website design. The CTA’s task is to provide real value, and so…
When it comes to website design and function, Calgary businesses understand that engagement and communication is key. Websites are no longer static, unchanging pages of dry and dull information. They now incorporate a number of features that invite users to get involved – such as blogs and social media channels – and site owners need…
Calgary’s enigmatic mayor, Naheed Nenshi, has proven himself to be one of this city’s greatest communicators, and he’s not just a face in front of a television camera. His feedback and advice, plus communication from the mayor’s office were relayed to the public via social media and official websites consistently during the devastating flood of…
Inbound or online marketing can be in-your-face or on the subtle side, and the best approach depends upon where the user is in your established sales funnel. Are they just building their awareness and poking around for some initial information about your product or service? Or, are they sure of what they want, just not…
Just about everyone’s blog is optimized so that readers can leave comments and suggestions on your content. In fact, there is really no point in blogging if you don’t allow for commenting and interaction with the public. The feedback you get can be invaluable in determining whether or not you are providing information that is…
There are several ways that a website can work for your company. A solid online presence allows people to find you easily through searches, provides a “virtual” storefront that can be visited by people around the world, and creates a place for customers to shop without leaving their home. Your website is where clients learn…
We all know that to build your website’s SEO it’s a very good idea to be on social media. Due to its extensive reach, social media is one of the fastest and simplest ways to gain a presence on the Internet as a whole. And by integrating your website with your social media accounts you…
Things tend to move quickly for business in Calgary, and web design is one of them. Your website needs to be as responsive as your company, and properly reflect the values you have established as your foundation for building. As the needs of your business change, so should the framework for your website. A brand-new…
Do you know if your website is mobile friendly? Chances are, if it was designed more than a couple years ago and hasn’t been updated recently, it isn’t. And according to copyblogger.com, without responsive web design you are missing out on 1.7 billion mobile Internet users around the world. Considering that in 2012, transit use…
Another great year will be soon upon us, and as the annual clock readies to roll over it’s the perfect opportunity to start setting some business objectives. One of the easiest ways to begin opening up new avenues for collecting clients is to revamp your web design to capitalize on all of the online prospects…
When you’re trying to stay as competitive as possible in the Internet marketing game in Calgary, SEO is an often bandied-about term. Short for “Search Engine Optimization”, the phrase SEO comes heavy with meaning and importance. It can seem a deep mystery that only those “in the know” are able to decipher, but the truth…
Although we are very proud of the sites we create, our services go deeper than just web design in Calgary. Our mandate at Emphasize Design is to assist your business in becoming successful online by earning you tangible, visible results. To do so, we incorporate a number of techniques into our marketing solutions that function…
If you are an online marketer in Calgary, SEO is an often-heard phrase. Search Engine Optimization is what gets your website to the top of search engine results, and it’s a topic that causes a lot of discussion. Due to algorithm changes, continuous content creation that provides value for the user is now the standard…
Search engine optimization (SEO) and ranking well in results is pivotal for your website’s overall traffic. There are so many ways to improve upon your Calgary business’s website design and boost your position on search engine results pages, in fact, that to overview them all would require a website of their own. Some methods require…
As website owners and operators, we all spend a lot of time worrying about where we rank in Google search results. Google is by far the most widely used search engine – holding down a huge 83 per cent of the market – so they are of course the primary focus for many. And yes,…
Not only does the content on the Internet constantly evolve, so does the mechanisms behind it. HTML has gone through many generations, it’s now a breeze to upload and download just about anything and everything runs faster and smoother than was once imagined possible. Just about everyone is on the ‘Net in some form or…