There are several tactics that can help you successfully learn leads through your website and build your business on the Internet. Online marketing in Calgary comes in many shapes and forms. The only hard-and-fast rule is to always offer something of value to the consumer. Just about every business has the ability to provide something…
The days of business owners having to spend most of their time out of their office, shaking hands and doing lunch, are generally over thanks to Internet technologies. Businesses now fight for ground in their industry online – not in boardrooms and meetings. Internet marketing in Calgary is thankfully a lot more gentile than the…
At Emphasize Design in Calgary, marketing is our business, and the Internet is our forum. We spend a lot of time researching the latest trends on the web, and working on our design processes and content development stages to ensure we are putting out the most “web-friendly” material we possible can. We watch our analytics,…
Calgary marketers are skilled at a lot of things. We can target audiences, emphasize product assets and optimize websites for conversion rates. We know a lot of industry jargon, like sales funnel, inbound marketing and lead generation. We can dazzle with stats, analytics, and most of all, great results, but even if your website is…
Business marketing these days requires developing a trustworthy online presence. And because a lot of companies use intranets and websites to organize their operations, and most people are personal users of the Internet as well, a lot of us can certainly qualify ourselves as “armchair experts” on the basics of building an attractive, robust website…
Social media is an art. Some people’s Facebook pages read as though they may actually be famous or a rock star. There’s name-dropping, celebrity spotting, hilarious observations and serious comments on the way of the world. In comparison, others just look like they have nothing to do – or to say! Some have the knack…
Internet marketing companies like Calgary’s Emphasize Design have a number of analytics tools at our hands. We can draw statistics on everything from your website’s overall traffic to who opened their email, and are able to construct colourful graphs and other visuals that will help track progress throughout. The trouble with Internet marketing, though, is…
As Internet marketing professionals we have the opportunity to work with clients located virtually anywhere in the world, but at Emphasize we like to stick close to home. We all live in Calgary, Alberta, and the vast majority of our clients live here, too. We think we can supply the best services to clients we…
Sometimes, when it comes to business, we spend so much time helping others that we either forget or run out of time to help ourselves. Indeed, we at Calgary’s Emphasize Design have been guilty of this! While we consistently hammer away at improving and adapting our clients’ Internet marketing campaigns, we have, admittedly, been a…
For the business-minded, social media can seem like a giant waste of time. It’s hard to understand how websites that were developed specifically for “keeping in touch” can participate in the marketing world in a meaningful way. Facebook and Twitter are actually banned in many workplaces, so why would they be important for business? At…
Emphasize Design’s visit to Inbound 2013 was nothing less than epic. We’ve re-landed in Calgary refreshed, reenergized and inspired, and are ready to keep making our mark in the inbound marketing world. It’s never been more clear to us that inbound is the way to go, and it makes sense to us for just about…
The product of search engine optimization (SEO) is rather simple. A properly optimized site will show up on the first page of a search on pretty much every search engine. It’s an easy-to-understand result, but it takes a lot of work, know-how and components to get there. SEO is a lot more than keywords and…
Penguin 2.0 was released in May of 2013, and despite its name was actually the fourth update of the Penguin algorithm. It was called “2.0” because it was only a revision, not a complete renewal. In Emphasize Design of Calgary’s post “Google’s Panda 2.0 Fights Webspam: Calgary Internet Marketing News” we discussed what it meant…
We’re a bit of abuzz here at Emphasize this week. Two of our members are packing up and checking their passports to make sure they’ll make it out of Calgary and across the border to attend INBOUND 2013. Hosted by HubSpot in the great city of Boston, this annual event joins up thousands of inbound…
Website marketing can involve a lot of confusing jargon, and when you’re busy trying to run your Calgary business it can be frustrating to keep on top of all the acronyms and terminology that come with the Internet. “Inbound” is one word that is rarely used anywhere else except within the world of website designers,…
Blogging can be a joy to some, and an outright pain to others. If your business is lucky enough to have a gifted writer on staff to whom ideas, keywords and SEO strategies come as second nature, then you’re off and running towards constant content creation and a robust and interesting website. It’s more than…