How do I get people asking about my products and/or services to actually buy something?
Emphasize Design of Calgary’s inbound marketing services use a three-stage process to attract, convert and close customers through your company’s website. We employ a sales funnel that is nice and wide at the top to draw in as many people as possible, then attract those that are truly interested with functionality, usability and smart website design practises. Finally, we make sure to close the deal with the content development and services that your customers want.
Internet marketing allows for business owners to understand more about how to most effectively present your company to the online world. If you have all the pieces of the inbound puzzle in place, closing your sale should occur smoothly and easily.
Closing Your Customers Online
Online marketing has changed a lot, but it hasn’t changed the actual sales process all that much. The difference is that your leads should be more qualified than ever, because through your website they have the opportunity to get to know you pretty well and whether or not your services fit their needs.
Elements of closing your customers includes:
Once you’ve completed your sale, don’t stop there! A customer is still a lead, and depending on the products and services you offer, you can always continue to nurture them towards another purchase.
At Emphasize Design we analyze and study the results of all the strategies and resources we implement as part of your inbound, online marketing strategy, and provide ideas to keep constantly improving the numbers for both your website and lead conversion rates.
The Tools for the Sales Funnel
Each part of the sales funnel calls for a different set of tools.
- Stage 1: Traffic Generation. Website traffic is built through several techniques, including Search Engine Optimization (SEO) strategies, pay-per-click advertising (PPC), brand reputation management and social media engagement.
- Stage 2: Nurture Your Leads. Engage with your prospects and get them thinking about the products and services you have to offer through specified content development and smart web design incorporating calls-to-action (CTAs), whitepapers and ecommerce opportunities.
- Stage 3: Contact. The bottom of the funnel is when your sales team reaches out to the prospect and tries to make a sale, whether in person or online, such as through email marketing or customer relationship management systems. If your funnel is running smoothly, the lead should be ready to buy! The bottom of the funnel is also when we take a look back and analyze what is most effective for you.
Emphasize Design of Calgary designs and implements complete custom inbound marketing packages, including automatically triggered lead nurturing campaigns behind every content offer. Lead nurturing campaigns help you further educate prospects about your business and build relationships with non sales-ready leads in a scalable, effective manner.
People do not like to be pushed into a buying decision. They want to be able to shop and do it at their own pace. By creating successful lead nurturing campaigns you are connecting with your audience, providing them with useful information and building credibility. When they are ready to buy, you’ll be at the top of their list!