Email Marketing - Emphasize Design Calgary

Email marketing is one of the most effective ways to engage your customers and prospects directly. With the popularity of smartphones and mobile devices, most people have easy access to their inbox at all hours of the day. The biggest challenge is cutting through the noise, and delivering content that stands out from the rush of email that your target audience receives each day. Adding new members to your email list is a great start, but continued engagement will require a steady flow of high-value content.

With the right strategy in place, email can be a powerful element of your Internet marketing. Emphasize Design of Calgary delivers everything you need for successful email marketing on the web, from content and design to the analytics that we use to continually improve your email success rates over time. The secret to email marketing is that there is no secret. Success requires a thoughtful, comprehensive approach at every step of the process.

Learn more about email marketing services from Emphasize Design ahead, along with the steps we’ll take to make your next email marketing campaign a resounding success.

Successful Email Marketing Depends on the Details

There’s plenty of room for creativity in email marketing, but there are also a few steps that you have to get right. The subject line, for example, is crucial because it needs to stand out from all of the other messages that your target receives. Once your target has opened the message, the quality of your call to action makes a big difference in whether your target chooses to accept your offer or engage your company more directly. When each element is working in harmony, the result is an email marketing campaign that achieves your goals.

Grammar, formatting, and email length all make a big impression on your readers. The numbers show that readers prefer short emails with clean grammar, correct spelling, clear formatting and simple fonts. Get those details right, and you’ve already gone a long way toward generating a positive impression from your reader.
Email marketing should encourage engagement, and few things will depersonalize a marketing email faster than a message with a reply-to address that doesn’t sound like it belongs to a person. If you take time to create a reply-to address that actually works, the odds are much better that your readers will reward you by taking the time to read it.
Do you need a newsletter? A well-crafted email newsletter is the perfect way to keep in touch with customers, offer special deals, and build lasting, mutually beneficial relationships. The challenge is that you need enough valuable content to make sending a regular newsletter worthwhile. If a newsletter isn’t a fit for your business, there are plenty of other formats to choose from.
Managing your email list is also an important step, because you want to make sure that right message reaches the right target at the right time. Your customer relationship management (CRM) platform is the best tool to manage your list, because it puts all of the relevant data in one place.

In addition to handling the marketing and creative side, we’ll also make sure your email marketing always adheres to Canada’s anti-spam legislation. We want your readers to be excited when they see your address pop up in their email inbox, and observing Canada’s tough but fair anti-spam laws fits naturally with that goal.

Get it right, and email marketing will be one of your most reliable, consistent tools for lead generation. It’s not just about quantity, either. Your high-value content will also help qualify and nurture leads, so that you can close the deal when the time comes. Speak with the email marketing experts and Emphasize Design to learn more about what email can do for your Calgary business.