If you are an online marketer in Calgary, SEO is an often-heard phrase. Search Engine Optimization is what gets your website to the top of search engine results, and it’s a topic that causes a lot of discussion.
Due to algorithm changes, continuous content creation that provides value for the user is now the standard for website owners. SEO standards across the board demand a robust website that provides a lot of information to the user. Small businesses in Calgary that want to improve their SEO employ blogging and eGuides to keep their sites juicy with relevant details, and they have someone watching their pages at all times to make sure it remains up-to-date with changes and news that may affect clients. Specifics that already exist on your site should be updated accordingly, as presenting misinformation on your website is one way to cause potential client to lose faith fast.
Content Creation and Attribution
Those that create content for websites have a lot more to think about besides squeezing words out of their brains in an orderly fashion that makes sense. Everyone who writes for the web wants to make sure that they avoid plagiarism, attribute their work properly, and that their final product is respected properly once out of their hands. Good manners on the Web means being fair about sharing!
When performing research, often writers will come across a sentence or two that explains everything so well that they just don’t want to touch it. In this case, go ahead and quote it! Enclose the quote within quotation marks, and afterwards, ensure to note the writer or company the content belongs to, where the content originally came from and provide a link back to the owner.
Before going that far, though, go over the content usage guidelines for the site you are taking the quote from. Hubspot provides very clear instructions for writers, as do most other companies who own a lot of content online.
What About Paraphrasing?
“Newsjacking” is when bloggers takes an item that is currently in the news that affects their audience and reboots the content for their readers. An example would be a writer for an insurance company presenting facts and figures on the flooding in Calgary. SEO appreciates what’s important, and if there are current circumstances that affect your business it’s never a bad idea to talk about them.
It is perfectly fine to rewrite content found elsewhere for blogs or articles, but it’s best – even if it’s just a paraphrase – to indicate where it came from. Definitely cite the author and where the original article originated. By doing this, all the bases are covered, and the article may even earn an inbound link.
If the content is general knowledge, however, and something that is germane to your business, then there shouldn’t be a need to cite sources. Ghost writers and bloggers can get confused here, as quite often they are writing about something they know little about, and are therefore unsure what is basic to the business and what isn’t. When writing for someone else, be sure to include all attributions regardless, which will allows clients to make the decision.
Content ownership can be a heady thing to try to wrap your brain around. It seems relatively obvious at the start that whoever wrote the content should own it, except when that person is working for a company. In that situation, the business then owns the content.
There really isn’t any way around the fact that if you write something for a company while being paid by that company, then ownership of the material essentially belongs to that company forever and ever. But companies that are militant about this can actually do themselves more harm than good
It is always best to connect your content to living, breathing human being. Content that comes from nowhere is far less impactful than that which has a name and a face attached to it. Attributing most of your work to one person that can become a trusted authority is a great idea.
Emphasize Design Calgary SEO For Your Company
If you have content of any kind on your site (images, video, articles, etc.) that someone else has laid claim to, even if you think you have done everything right it’s better to simply take whatever it may be down as soon as possible and save yourself any potential headaches. There is always more information to be found!