Although we are very proud of the sites we create, our services go deeper than just web design in Calgary. Our mandate at Emphasize Design is to assist your business in becoming successful online by earning you tangible, visible results. To do so, we incorporate a number of techniques into our marketing solutions that function in concert with our platforms, such as brand reputation management, graphic design, web development, copywriting, web eCommerce, video production and brand identity development.
Calgary is a busy city full of entrepreneurs and inventors, and competition is fierce. As part of our customized marketing packages we recommend that the companies we work with get serious about content creation. Good SEO pretty much demands that websites keep their content updated constantly, so we include blogging and article writing as an integral element of our traffic-earning strategies. We have a Content specialist as part of our team, and employ a number of freelance writers in order to assist in getting the job done.
Hubspot maintains detailed statistics on blogging that point to its usefulness to businesses.
- Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)
- 81% of marketers rated their blog as useful or better. (HubSpot State of Inbound Marketing, 2012)
- 46% of people read blogs more than once a day. (HubSpot Science of Blogging 2010)
- Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010)
What Are Words Worth?
Unfortunately, although good content and blogging is desperately important, it’s been hopelessly devalued over the past few years. Unscrupulous companies touting themselves as content creators can literally churn out article after article at rock-bottom cost, and unfortunately many companies do not have the employees on hand necessary to properly read and edit submissions. Most don’t notice spelling errors or inaccuracies until someone else points it out to them, and by then it’s too late!
It’s better to have no content than bad content, because even though having nothing doesn’t accomplish anything, bad content can make you look foolish or worse.
At Emphasize our writers are well-versed in your business. We take great care to ensure that not only is everything they write correct; it’s also easy to read, entertaining and informative.
You Get What You Pay For
Most business owners are aware that when your website doesn’t work, it can make your company look less reliable. Which is why most smart vendors in Calgary know that their web design has to be as functional and practical as it is attractive.
Poor content has the same affect on the user. It is simply more trouble than it’s worth. If you don’t invest in content creation properly, you’ll end up spending a lot of time re-writing and fixing what your writers have submitted. Or, even worse, be unable to use it at all.
If you are thinking about searching out someone who can help with writing for your website, remember that writers are trained professionals just like you are, and deserve to be paid appropriately for their work. Writers work at different speeds and have diverse methods, so it is most fair to pay per word. Then think about what exactly you are asking the writer to do. A completely original, 800-word article with research, references and maybe even a couple interviews involved takes several hours to put together, and should be compensated for appropriately.
Because companies are starting to understand to overall importance of good content, however, the market is becoming a bit more aggressive. Writers are finding lots of opportunity to be paid well, so if you want quality over quantity, ensure you offer fair market value.
Web Design in Calgary: Research Rules
Users do a lot of online research before they make a purchase, and if you can establish your company as an authority on any given subject that is relevant to your business, you have a good head-start upon the rest of the crowd.
Good content is invaluable. Once you have procured an article and paid for it, it’s literally yours forever. You can re-use, re-purpose and re-build what you have into myriads of other useful website and marketing elements such as newsletters, emails, eGuides and surveys.
