Things tend to move quickly for business in Calgary, and web design is one of them. Your website needs to be as responsive as your company, and properly reflect the values you have established as your foundation for building. As the needs of your business change, so should the framework for your website.
A brand-new website or just a small redesign can add features such as an online store or a blog to provide more information about your products. Another reason to tweak your site is if your company has changed their branding and your old site doesn’t use the correct logo anymore. Or, perhaps you’re just tired of your site’s functionality and interface, and want something more up-to-date and fresher.
Emphasize Design specializes in assisting small businesses with their Calgary web design – or redesign – projects to turn your site into a lead-generating machine that your clients love to visit. We provide all of the elements needed to create an online marketing strategy that clearly and capably represents who you are, what you do and why people should come to you for products and /or services.
Change Can Happen Slowly
Meghan Keaney Anderson says in her Hubspot blog article, Don’t Regret Your Website Redesign: The Resources You Need to Do It Right, that businesses owners and web design experts generally embark on a redesign every 18 to 24 months, and it’s a big project to take on. It takes a lot of brainstorming with clients and employees to identify the exact components you would like to include, and what with all of the options available these days it’s very easy to go overboard with additions. You definitely want your site to be robust and full of good information, but ensure that all of the important details you provide won’t be overshadowed by unnecessary content.
Instead of jumping feet-first into the fire, take the time to start slowly with a few minor changes to see what the response is. If you have dedicated visitors who come to your site regularly, a massive redesign all at one could cause consternation among your followers, and even a loss of traffic. Trickle in some new concepts and ideas, and ask for feedback…your clients will appreciate the gesture.
Keep Track of Your Stuff
Before diving in to a huge new project where you essentially start from scratch, take the time to “bank your assets”, so to speak. You Can Do More Harm Than Good Redesigning Your Website! As we point out in a previous blog, if you have already built up a fairly decent web presence, conserving, “website assets such as content, inbound links, keywords rankings and conversion tools are critical to maintaining a strong web presence.”
Through your analytics, assess your current site’s pages and determine the strongest performers. What is it that draws people in? Keep track of whatever that element may be – a list of FAQs, a special offer, a video and so on – and have it reestablished (perhaps with a bit more flair!) prominently on your new site.
Also, have you earned any inbound links? These are invaluable for SEO purposes, so if your URLs are going to change and there’s the potential to break the link, inform the page’s owner and ask if you can switch over after your migration.
Finally, it takes a long time to rank well for keywords, so again these are something you want to preserve. Keep the content for pages with keywords that perform well as similar as possible, and don’t forget to name your pages appropriately.
Calgary Web Design From Emphasize
At Emphasize our driving principle is to always keep pushing for success for our clients and ourselves. Your Calgary web design – or redesign – is an excellent opportunity to capitalize upon the assets you already have plus begin creating new ones.