How do I get people to inquire about my products and services once they’re on my website?
OK, you’ve done all the initial work necessary to attract people to your business’s website, and you’re beginning to get excited by the potential of Internet marketing. Your pages are set up for search engine optimization (SEO), you’ve got your social media accounts up and running, a pay-per-click (PPC) campaign is in place and you’ve begun building your company’s reputation online.
Everything seems to be falling into place to begin converting qualified leads. The question is, once you get users to your website, how do you impress them enough to want to make contact with your business?
To get someone to invest the time necessary to get to know you and your product or service and then reach out as a lead, your website needs to be professional, thoughtfully designed and purposeful in its content. There are a number of pieces to the conversion puzzle, and they all pertain to what you are presenting and how on your pages.
The following lead conversion strategies are incorporated in all of Calgary’s Emphasize Design’s custom web design and inbound marketing packages.
Lead Conversion Explained
At Emphasize Design, our team combines technology, expertise and creativity to our lead conversion services and online marketing efforts. Our sales process expertise will ensure your online marketing campaigns generate new sales leads, and create remarkable ROI for your small business.
The ultimate goal of web design and your online marketing campaign should be to capture qualified sales leads and convert them into customers. Period. Emphasize Design specializes in all aspects of the sales process – strategizing, developing, implementing, and monitoring an effective sales funnel for each of our web design and online marketing clients.
- Top-of-the-Funnel: We will use smart web design techniques, SEO, brand reputation management and social media to create a steady flow of qualified, interested prospects to your website and/or blog.
- Middle-of-the-Funnel: Our experts will capture your leads’ information and interest through content development including helpful landing pages and whitepapers, successful ecommerce sites and calls-to-action (CTAs) providing exclusive offers. At this point, we will further develop relationships with your leads through targeted campaigns, establishing your business as the trusted authority within your market.
- Bottom-of-the-Funnel: Having been effective at the top and middle of the funnel sales activities, we will then guide prospects to the bottom of your sales funnel — which means they are ready to buy. At this point, prospects will see your business as the only logical choice!
How Can I Convert?
The key to great lead nurturing lies with content mapping, which is how you decide which content is best for which leads, and when to provide it to them. Depending on whether your leads are simply aware of your product or service, evaluating what you have to offer, or are ready to make a purchase, they will need different levels of convincing, and you’ll want to devise a different strategy for each.
There are a number of proven methods that can transparently assist your leads into making the choice to buy. But combining all these strategies to work together can be tricky. Always remember, however, that these leads are all people who came to you, and are already interested in what you have to offer. Following through on a strong online, inbound marketing plan can help you get more prospects than ever to the final stage of the funnel, where you convert them into paying customers. If you provide them what they want and need to make a decision that they are happy with, you are well along the way to earning a customer for life.
Need a hand navigating the complex world of small business web design trends, technologies and techniques? Emphasize Design of Calgary offers excellent web design, creative content development and effective online marketing. We develop customized marketing packages for motivated companies to achieve outstanding results in their competitive fields.