For our last blog post I went through a number of website design terms that are very helpful to know and understand if you are embarking on a site build or refresh. As a website designer I am very comfortable with the sometimes complicated vernacular that describes what I do. But I am well aware that many others are not. I want to make sure that we’re always on the same page when we’re working together, and so created a list of the top terms I use the most often so we can keep moving forward with your project with respect and understanding.
We have already gone over A/B testing, analytics, brand, calls-to-action, and CRM (customer relationship management) systems. Now we will go through landing pages, logos, pay-per-click (PPC), search engine optimization (SEO), and white space.
Here we go! Remember, if you are ever unclear on any aspect of your website design, just ask. I’m happy to explain so that you are comfortable
Just like its name denotes, a landing page is a page people land on when you send them there directly. For example, let’s say you start a Google Ads targeted campaign. The link from the ad (which ideally provides an offer) should direct to a landing page that provides more information about the offer, and contain fields for folks to fill in their contact information so that you can successfully send them what they have signed up for. Some landing page tips are: keep the form at the top of the page, keep descriptions brief, concise, and accurate, and always promise to keep personal information private.
It’s incredibly important for your logo to properly represent your brand. Logo design is one of the tasks I am in charge of as Emphasize’s creative lead, and I find it one of the most enjoyable parts of my job. I’ll talk to you about your company colours, which logos speak to you the loudest, who your target audience is, and what your main competition is doing. I can provide a number of different versions of your logo to fit nicely on your website, letterhead, and swag.
Pay-per-click, or PPC, marketing is a very effective way to get people to your website. It’s advertising that allows you to appear at the front of the line for Google searches, and on the most significant real estate. PPC will also make sure your ads show up in the places where new customers are most likely to be looking for you. You will have to pay a fee to purchase ad space, but you will get a really good reach out to your targeted audience.
Search engine optimization (SEO) is an art that requires high-quality content for your website first and foremost. SEO is very difficult to explain in just a few words, as it is mainly adjudicated by the top-secret Google algorithm, but the massive internet complex does let website designers know what they like and don’t like. They appreciate up-to-date content that is not stuffed with keywords, pages that are named and labeled properly, a back end that is optimized for SEO, and, basically, evidence of ethical website design standards. One of the best ways to work your way to the top of organic search results is just to consistently provide good content that your clients and customers need, use, and want.
White space is a website design element that says a lot by doing a little. Websites must be fully responsive, which means their look and feel has to be flexible enough to shrink down and expand appropriately according to the type of device they are being viewed on. The eye needs a bit of time to rest when it’s scanning a page, and that’s where the power of white space comes in. Most often on websites white space is used around graphics, images, in between columns and around text. Basically, it is meant to remind us to take a moment and enjoy something beautiful on a page, whether it be a well-put-together piece of writing, an interesting infographic, or a gorgeous photo.
Website Design Services By Emphasize
Emphasize Design of Calgary offers fully customizable website design and online marketing packages that encompass all the necessary elements to provide value to both you and your business’s clients. Our mission is to always remain passionate about what we do and who we represent.