Ahh. Now this is a question that needs an answer. Are you going about this on your own or are you hiring a marketing agency? Either way, the answer is still the same. Don’t think that because you’ve hired a marketing company all you have to do is pay your monthly retainer and go back to work and the leads will magically appear. If a marketing company is promising you this, rip up the cheque now and run! Remember a few points back when we mentioned that nobody knows your business better than you? That statement still stands.
We are experts in online marketing and are not mind readers. We require input from you to create a kick ass marketing strategy. Marketing company’s need to truly become part of your business to be able to help you strategize and implement a campaign properly. You have to approach this as a partnership. A successful business and their marketing agency should expect to be in constant communication with each other for many years to come. Marketing your business online is a moving target. Remember that. Keeping on top of current marketing trends and keeping in constant communication with your agency is crucial for long term success. Plus, online marketing is all about testing, testing, testing. You need to try different things to find what really works.
