We all know that to build your website’s SEO it’s a very good idea to be on social media. Due to its extensive reach, social media is one of the fastest and simplest ways to gain a presence on the Internet as a whole. And by integrating your website with your social media accounts you can exponentially increase your chances or being recognized by search engines.
So, how does social media work to improve your Calgary SEO? Initially, the answer is rather obvious. Since a lot of people spend a good deal of time perusing Facebook, Twitter, LinkedIn, etc., each time you post a comment with a link back to your website you reach a far larger audience than you would without those tools.
Another way that social media can improve SEO is by earning inbound links quickly and easily.
Building Inbound Links For Facebook
Inbound links are generated when someone finds your content online and links to it from their own private website. The main way to do this is to deliver good, solid information that matters to the people you are trying to reach and that they, in turn, want to share with others.
Links Shared on Facebook Lead to Higher Search Rankings by Drew Fortin of HubSpot shows of a direct correlation between your website’s traffic and the amount of effort you put into your social media accounts. If you are posting useful links with quality information, others will pass them along, and in response your website will receive more views. And make sure to keep it local if that’s your target. Speak directly to your audience in Calgary to augment your SEO.
And in another article by the HubSpot crew entitled 5 Simple Secrets to B2B Lead Generation on Facebook by Shannon Johnson we are reminded again on the importance of focusing on people. Don’t just post random items that have no rhyme or reason to them. Try to be timely, lively and relevant. Create a content calendar for your website that makes sense according to the highs and low seasons of your business, and use that as your template for your social media content. Also ensure your site’s content can be easily passed along by using “Share This” and “Tweet This” buttons where applicable.
Most of us do not create connections on social media with people we do not know personally. That’s why the most pivotal part of boosting SEO is to move past your website and get out there and communicate face-to-face with the people in Calgary!
- Hold an event: If you have a storefront, throw a party and invite everyone to come! Make it worth their while, as well, with special offers and other treats.
- Sponsor Others: Build your reputation as a business resident that cares by sponsoring worthwhile causes.
- Volunteer: If your employees or company has a pet charity they like to support, organize a volunteer day. A group of people doing something good for a community always creates a very good impression.
- Participate: If your product can help in a certain situation, offer it up for use! A great example of this are the tremendous amounts of donations that poured in from businesses during the Calgary floods….most of which were branded with urls and social media addresses.
SEO Services in Calgary By Emphasize Design
As part of our comprehensive marketing packages, we at Emphasize Design of Calgary offer specialized SEO services that work behind the scenes to make sure that both search engines and clients can find you fast.