The most successful companies have a great story behind them. As an owner, you live with your own company’s story every day, but you might not know how to make it matter to others. To build long-term success you need to develop your company’s narrative and incorporate it into your website design. Calgary’s Emphasize is a great place to start.
Why Does Your Story Matter?
Your company’s story defines who you are to your customers. No matter the size of your business, your story is what makes people care. As Neil Patel and Ritika Puri write for Quicksprout, “Good stories give big voices to small ventures. That’s why it’s mission-critical that companies take the time up front to fully develop their approaches to storytelling.”
Your story explains why you’re unique. Think for a moment about why you started your company. Can you put it into words? If you feel like this isn’t your strength, let the team at Emphasize Design help. We can provide the type of compelling writing that promotes brand loyalty and defines your business as the leader in your industry.
What problem was it that you saw that needed to be solved? You know you are committed to solving it, but how do you communicate that to others? If you can tell your story well it will make a difference to others who shared that experience. They will become your targeted customers, and your story will help you connect with and forge a bond with them.
By making your story part of your website design, you can engage directly with your Calgary (and wider) audience. Alan Hall, writing for Forbes, puts it this way: “An emotional connection to a brand or company leads to truly deep and persistent loyalty. Those happy customers become the best marketing tool a company could ask for.”
Your story matters most when it expresses your vision. Think about your grand purpose. Your customers need to know that you’re not just in it for the money. At Entrepreneur, Nadia Goodman says, “Your real value is about what you believe in, what you’re trying to do in the world, and how you make others’ lives better.”
Great Website Design in Calgary: How Do You Tell Your Story?
Telling stories is part of the human experience. The best storytellers draw us in without us even realizing it, but you don’t have to be a literary genius to tell your company’s history.
Remember, this isn’t school. You’re not writing one of those old-fashioned five paragraph essays. Your goal is to explain why your company exists and why your team wants to be there every day. Don’t worry about trying to sell a product. Focus on showing people why they should care. If you’re not sure how to get started, try these content marketing tips to help you engage people, so they want to know more.
A good company story should be honest. To really engage your readers, your story should represent the truth about your products and your brand. A more interesting story will keep your readers on your site longer, and the longer people stay on your site the better it is for your SEO rankings. Check out these content marketing elements that can help you increase the length of a user’s stay — without any tricks.
For a more objective view of your company, ask members of your team from a variety of different positions to give you several words they would use to describe your business and what makes it unique. Review their responses for consistent themes and make them a part of your story.
Build your story around the questions you would want answered as a customer. This MarketingProfs infographic breaks down the parts of a company story into five essential questions.
- Inspiration: Why did you start your business?
- Challenges: What challenges did you or your team have to overcome to get where you are today?
- Claims to Fame: What makes you special?
- Accomplishments: What have you done?
- Vision: What do you hope to do in the future?
At Emphasize Design, our purpose is to drive remarkable results to our clients. We think of our clients as team members, and we work to have them consider us as part of theirs. We offer a full range of services, including: website design in Calgary and surrounds, content development, PPC, SEO, and email marketing. We can develop a package customized to help you achieve results in today’s highly competitive world.
