I love this question. Do you know why? Because everything that you do on the internet is measurable. This allows you to stay on top of everything from ROI to if what you are doing online is working or not.
We live in a world of technology and everything we do on the internet today is tracked. I.e. knowing who’s on your website, how much time they have spent there, what did they view while visiting, where did they come from, and on and on… The power of Analytics reports gives us the knowledge that no other form of traditional marketing can produce.
Remember the old days of the Yellow Pages? You spent $1000’s of dollars in traditional advertising hoping that some of those people would come through the door. The funny thing is you never really knew if the ones coming in were arriving via your advertising avenues unless you asked them. The internet has allowed us to have a relationship with someone before we even meet them. Very powerful.
Whether you have partnered with a marketing agency or have gone about it on your own, you will be able to measure if what you are doing is working or not. Also, remember marketing isn’t just about getting someones attention. It’s also about what you do once you have it.