Do you have automatically-triggered lead nurturing campaigns behind your content offers? If the answer is NO, then you’re missing out on opportunities to move leads through your sales funnel.
Nurturing your leads allows you to qualify the potential clients visiting your site. Questions like :Are the visitoring viewing my site truly interested in what I have to offer or are they just looking for FREE content?” are automatically being answered for you when setting up lead nurturing campaigns.
Key Concepts and Statistics
- According to an MIT study done with InsideSales.com, 78% of sales that start with a web inquiry go to the company that responds FIRST!
- According to a DemandGen report, nurtured leads produce – on average – a 20% increase in sales opportunities versus non-nurtured leads.
- According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.
Takeaway
Lead nurturing campaigns help you further educate and build relationships with non-sales ready leads in a scalable, effective way. People do not like to be pushed into a buying decision. They want to be able to shop and do it at their own pace. By creating lead nurturing campaigns you are connecting with your audience, providing them with useful information and building credibility. Trust us, when they are ready to buy, you’ll be at the top of their list.
