Previously in Part 1 of our series of need-to-know lingo for website design, we went through terminology starting with letters from the first half of the alphabet. Among some of the essential language we covered were such words and phrases as back end, bandwidth, cache, CMS, CSS, front end, HTML, HTTP, landing page and more. These definitions can assist you in gaining more comprehension on how the Internet actually works, and the benefits it can bring to your business.
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Must Know Website Jargon For The Beginner: M to Z
- Meta Data: Meta data is usually provided as a quick description of the content of the page, and is should contain important keywords. Meta data is not visible on the page, but can often be seen underneath the page title in search engine results.
- Navigation: One word that can mean a lot, navigation basically refers to how a visitor gets around your site. The menus on a site are its main navigation, but links provided on a page, Calls-to-Action and anything else that allows people to move around are part of it as well.
- Open Source: Although definitions can very slightly, open source software refers to a computer program that has its complete source code available so that web designers can then modify it from its original easily if necessary. Most open source programs are created as a collaborative effort with the intention of sharing at little or no cost to the user. Some believe that open source began to provide an alternative to expensive proprietary software owned by large corporations.
- Plug In: A plug-in is a small piece of code that was developed separately from your website, but can be inserted into your current code to enhance its capabilities. They are very useful for when you want to add small details that would require a lot of effort to code by hand, such as search boxes and spam filters.
- RSS: Really Simple Syndication is the basis for the RSS acronym. Many websites supply an RSS feed that allows content to be shared with other sites. They are handy for receiving updates and keeping on top of local events.
- Resolution: Resolution refers to the number of pixels displayed on a screen, and the most common measurement is pixels per inch (ppi).
- Server: Similar to servers in restaurants, web servers are essentially where your web site gets “dished out” to the public. Once your website is hooked up to a server, those searching the Internet will be able to find it.
- Tag: Tags are a group of characters that are placed in front of and behind elements in HTML to signify how those elements should appear on the page. Every tag must be opened and closed, otherwise you run the risk of formatting your entire page when you may have only wanted to change part of it.
- URL: Slightly different than your domain name, URL stands for Uniform Resource Locator, and is your domain name with “www” or http” in the front.
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