The question most new site owners ask me is, “How do I get people to my website if they have never heard of me before?” The first answer is build your website thoughtfully, with relevant content development, ethical SEO practises and consistent analysis of analytics and data to keep improving on the honest results earned.
The second answer is pay-per-click marketing. Pay-per-click advertising is one of the most effective ways to get the word out about your business. Google ads is by far the king of the pay-per-click playground, and works for millions of advertisers, which means it will more likely be able to deliver high quality, relevant clicks for you, too. That results in increased targeted traffic to your site, which will bring you the visitors your website needs most.
What’s the Difference Between AdSense and AdWords?
Google has two advertising platforms, and at times you will likely use both, depending on what you want to do. AdSense is for publishers and AdWords is for advertisers. Simply put, the ads for AdSense are provided by AdWords.
AdWords are what is commonly referred to as pay-per-click. They are the fastest way to start gaining traffic to your website right away, and work very well for those who have just launched a brand-new site.
Google AdWords is a paid search tool allowing you to display ads for your business on premium search engine real estate offered by Google (at the very top of their primary results page, along the right-hand side, and in several other cleverly chosen locales). the You, as the client, are charged each time someone clicks on your ad. The cost varies upon the size of the ad, placement, etc., and ranges from 5 cents to 50 cents a click. You can choose to budget as much or as little as they like per day, and once your budget is depleted your ads will be removed until the following day.
For example, your company could set aside $1 a day for 20 ads at 5 cents each, or $20 a day for 40 ads at 50 cents each. Once each has been clicked the requisite amount of times, it will disappear until the next day.
AdSense is for website owners willing to publish Google AdWords on their site. It’s a smart way to monetize a website, as site owners will receive a small payment each time the ad is clicked. You’ll notice a lot of the larger sites that earn a lot of organic traffic, such as news sites, will have AdSense, where ads will appear as you scroll through content.
Pay-Per Click is Flexible
Google AdWords allows you to pay to have ads for your business displayed prominently on Google’s search pages — either at the top of the results, along the side, or in one of several other locations. Chris Penny at the Howell Penny blog says Adwords lets you get “your message to prospective clients at the exact moment they are searching for your services.” The cost of ads varies depending on the size of the ad, where it’s placed on the page, and various other factors such as probability of results and competitiveness of the market.
We Keep Fine Tuning
We will review your pay-per-click statistics consistently to see if we have met the goals we set and to create new ones. We work continuously on improving your return. By carefully monitoring your analytics, you can get as much as possible for your money. No one has as much of an advertising budget as they would like, but you still need to make it easy for quality visitors to find your website quickly.