In a 2012 Globe and Mail article focused on business growth, author Chris Griffiths defines a bottleneck as a “limitation in a system or process that prevents the system from moving faster,” and they can also keep your business from growing.
Do you know where the bottlenecks in your Calgary business are? Do they seem insurmountable? Have you thought about how your website design might be able to help?
Unable to Answer Calls?
No one can answer every phone call. Missed calls happen. However, if unanswered calls or lost phone messages are a bottleneck for your business, it’s time to look for better ways to connect with your clients and make it easier for them to get the information they need.
The convenience of online shopping means its popularity keeps rising. With an online store on your website, your current and potential customers can shop at your business without even lifting the phone…or leaving their home. Your online store operates at all hours, and existing customers who already trust your product are likely to visit you online initially because of the convenience offered.
New visitors will find it easier (and interesting) to learn about what you have to offer. At Emphasize Design, we understand The Habits of Online Consumers and can help you design an online store that will bring them in and keep them coming back!
Limited By Business Hours?
As much as you might wish you didn’t, you need sleep. So do your employees. But in a global economy, keeping 9-5 business hours will cost you customers. When selling products on the web, you can be open 24/7.
Great customer service is fast and responsive. By adding live chat to your Calgary website design, you make it easier for visitors to get the information they need to make a purchase quickly and easily.
The team at Emphasize Design will create a site for you that will attract quality customers, but we don’t stop there. We specialize in helping you get the most from your website. As a marketing company, it is our job to stay on top of trends and find new ways to get our clients noticed and drive targeted traffic to their websites.
Improving Customer Relationships
If you’ve had problems with lost orders from missing emails, you need a customer relationship management (CRM) solution. CRM refers to a combination of programs that allow you to track everything you do with your customers. Like any other aspect of your Calgary website design, the data from your CRM needs to be analysed and tested regularly to ensure effectiveness. CRM offers many solutions, including:
- Tracking links clicked in emails
- Tracking how often emails are opened
- Tracking email bounce rates
- Customizing emails
- and more!
A Better Location
No one in Calgary has ever felt like the weather was a bottleneck for their business, right? How many times have you said, “I need more ___, but I don’t feel like going out in this?” Or maybe you have a more specific issue like limited parking…whatever. There are a number of reasons why all locations have their drawbacks.
A strong website can help you overcome your business’ physical restrictions. We offer a variety of techniques to improve on your Calgary website design. Direct traffic, referrals, social media, email marketing: the list goes on.
Finding the right product
When a customer walks into your business, your employees are there to help them find exactly what they need. But how do you know if people are meeting with the same expertise when they visit your website? To give your customers the best possible online experience, you need access to the data that shows what people do while at your site, and you need a skilled team who knows how to interpret those web analytics, so you can make informed decisions about how to make the most of your internet marketing plan. A strong gut instinct is an asset in business, but it’s no substitute for solid data. Learn more about how Emphasize Design can help you make the most of web analytics.
In today’s always-on, always connected world, adaptability and flexibility are the keys to success. No one can afford a slowdown. By taking the time to consider the possible bottlenecks in your business, you can be sure you are investing your marketing dollars in the right areas. Let the team at Emphasize Design put your website to work for your company.
